Home Newswire Paramount+ strikes distribution partnership with C&W Communications

Paramount+ strikes distribution partnership with C&W Communications

Paramount+ has reached a distribution agreement to bring its content exclusively to Flow and Bahamas Telecommunications Company (BTC) customers in Caribbean territories – both of which are owned by C&W Communications. The move will see all Paramount+ catalogue made available to Flow and BTC customers through the Flow VOD service in 15 territories, including The Bahamas, Dominica, Grenada and Trinidad and Tobago.

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Paramount+ – the Paramount Global (previously called ViacomCBS) owned streaming service – has reached a distribution partnership with C&W Communications, a telecommunications company with major operations in the Caribbean Islands and Central America. The deal will see Paramount+ content made available to Flow and Bahamas Telecommunications Company (BTC) customers through the Flow video-on-demand service in 15 territories. These include Anguilla, The Bahamas, Barbados, British Virgin Islands, Cayman Islands, Curaçao, Dominica, Grenada, Saint Kitts & Nevis, Trinidad and Tobago, Turks, and Caicos Islands.

Except for Essentials TV subscribers, Flow and BTC customers will have access to all of the Paramount+ catalogue, with include movie and series titles such as Mayor of Kingstown, The First Lady, Yellowstone, Dexter: New Blood and the much anticipated Halo series, based on the popular Xbox video game franchise. Content aimed at children and families will also feature on the service, including Paw Patrol and The Adventures of Paddington.

Subscribers will have access to channels featuring on Paramount+ such as Showtime, BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and the Smithsonian Channel – all ad free.

Eduardo Lebrija, EVP Chief Commercial Officer, Southern Europe, LatAm, ME and Africa, and MD North LatAm and Brazil, at Paramount, said: “This alliance allows us to bring Caribbean audiences the amazing premium content on Paramount. We are excited about the ongoing expansion of Paramount+, and we will continue working to scale the offer to engage subscribers and increase the reach of Paramount+.”

Britta Reinhardt, Chief Commercial Officer, Consumer Markets, C&W Communications, and Operator of the Flow and BTC brands in the Caribbean commented: “We are thrilled to be the first to bring the amazing content of the globally acclaimed Paramount+ service to the region. Our partners at Paramount have curated the most powerful content proposition for our countries. Our subscribers across most of our Caribbean markets will have access, as part of their existing TV subscription, to thousands of exclusive premium series, movies, children’s programming, including originals from BET+ and Showtime, that have become viewer favorites in the U.S., and all over the world.”


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