Viaplay – the streaming service owned by Viaplay Group (formerly known as Nordic Entertainment) – has won exclusive rights to stream the English Football league in ten European countries. Across Poland, the Netherlands, and every Nordic and Baltic country, Viaplay will broadcast over 180 live matches from the football league in the 2022/2023 season.
Previously, the company acquired broadcast rights for the English Premier League across nine European countries (including Sweden, Denmark, Norway and the Netherlands). This latest deal will see the streaming service expand its offering of English football, with the English Football League representing the fourth most watched league in Europe.
Peter Nørrelund, Chief Sports Officer, Viaplay Group said: “Sports fans everywhere know there’s nothing like English football. Its blend of skills, passion, tradition and unpredictability makes it a winner, on and off the pitch. Viaplay already holds Premier League rights in nine countries. Securing the EFL Championship and Carabao Cup in this long-term partnership means we can offer fans great value as the home of English football, all on a single world-class platform.”
Trevor Birch, EFL CEO, commented: “The EFL plays a vital role in the English football pyramid and our competitions continue to have vast global appeal, attracting tens of millions of supporters every year both on screen and through the turnstiles. Our heritage and competitiveness are unrivalled in League football and we are delighted to partner with Viaplay in ten countries across Europe so fans can enjoy the EFL story and follow every twist and turn of the new season.”
In the UK, Viaplay recently won exclusive rights to broadcast Scotland Men’s National Team matches from 2024 to 2028 as part of a UEFA centralisation deal. The agreement will see Viaplay streaming Scotland’s European Qualifiers for the FIFA World Cup 2026 and UEFA EURO 2028, in addition to UEFA Nations League campaigns in 2024/25 and 2026/27.
Ian Maxwell, Chief Executive of Scottish FA, said: “We are pleased that Viaplay recognise the value of the Scotland men’s national team and look forward to them broadcasting what will hopefully be yet more successful qualification campaigns.
Viaplay currently boasts 4.8 million subscribers across Europe, winning 1.6 million of those in 2021.