Gracenote – a metadata provider and content solutions specialists which is part of Nielsen – has launched a new metadata offering aimed at enhancing content discovery for aggregators. The solution – called Streaming Channels Data – allows clients to access Gracenote’s database of schedules for linear streaming channels, and includes normalised channel and programme metadata with content IDs, imagery, descriptions and celebrity information, in the offering. The dataset covers FAST channels as well as linear channels on vMVPD services.
Gracenote believes the solution enhances content discoverability and enables more personalised viewer recommendations from services. The company cites Nielsen data which shows that, in April 2022, streaming reached record heights as a proportion of total TV viewing, representing 30.4%. The solution enables aggregators to better act as a “one stop shops for viewers who are increasingly turning to new, free services” according to the company.
Simon Adams, Chief Product Officer at Gracenote, said; “As consumers look for free ad-supported TV content to complement their on-demand services, easy integration and discovery options become more important than ever for aggregator platforms. By solving for these challenges, Gracenote Streaming Channels Data helps platform customers work towards optimizing their user experiences and securing their positions as go-to destinations for viewers.”
The dataset is currently available to service providers in the U.S. and Europe.