SUPER RTL – a TV channel network and children’s entertainment provider – has launched its new entertainment platform for kids, TOGGO, powered by 3 Screen Solutions (3SS). Aimed at children aged 0-13, the platform’s offering includes popular German kids’ TV shows from the SUPER RTL TV network as well as videos, games, audio books and a dedicated radio station.
3SS – a provider of software solution for set-top-boxes (STB) and multi-screen entertainment – engineered the TOGGO app for web, iOS and Android mobile service. The company created a gamified experience with each page having its own context-specific background, and users being able to see previews of games by hovering over ‘game cards’. Additionally, 3SS developed the “Interaction module” for the app – giving the broadcaster the ability to ask questions live to viewers and have the viewers submit their answers in real-time.
SUPER RTL can manage all TOGGO apps and curate content in real-time from the 3Ready Control Centre. The platform is also deploying the 3Ready Mediation Later – a cloud-based component that acts as a universal interconnection between SUPER RTL’s system elements and the platform. According to 3SS, this “allows TOGGO’s system components to be managed more efficiently and enhances service scalability.”
Robert Dube, Head of product TOGGO Digital at Super RTL, said: “TOGGO is made just for kids. Very frequently in our industry, entertainment offerings for children are, at their core, services for grown-ups which have merely been tweaked.
Bringing top-quality original content to children’s TV is a long-standing core value for us at Super RTL. We built TOGGO from scratch, based on extensive research, keeping kids’ needs front-of-mind all along the way.”
Kai-Christian Borchers, 3SS Managing Director, commented: “We are so proud that SUPER RTL continues to trust us to help deliver amazing products and services to young people”.