beIN ASIA PACIFIC – a division of Qatar-based beIN Media Group – has collaborated with Globecast to power its sports streaming in the Asia Pacific region. The solutions provider for media and content management will provide a range of media processing and delivery services including cloud and on-prem playout, sports contribution services and content management. Globecast will host beIN ASIA PACIFIC’s OTT platform, allowing the sports broadcaster to “create and distribute pop-up channels as when required.”
Shakunt Malhotra, Managing Director of Globecast in Asia, said, “We are a global company with the technical resources and operations to provide a seamless end-to-end service, not least across the highly valuable and competitive sports market. We are highly connected internally and externally, allowing easy content contribution, fully managed media processing, playout and distribution.”
Sabil Salim, Vice President of Media Technology and Operations, beIN ASIA PACIFIC, said: “As a major sports broadcaster with a wide array of live events, we had to ensure that we partner with a media services company that can meet our requirements and align with our goals. This isn’t only about the very impressive technical capabilities Globecast has demonstrated, it’s also about the fact the company has a significant background in sports. This is very much about the quality of the content – vital to sports fans – and the fast, flexible way this can be gathered, processed and played out across multiple languages and cultures. They genuinely understand the demands of sports fanatics, which is at the heart of what we do.”
Malhotra said, “Our cutting-edge facilities and technology setup is designed to fully support the needs of valuable, fast-moving sports content. We are very pleased that a company of beIN SPORTS reach and scale recognises the value we bring to the market across multiple services all managed by a single, integrated global supplier. We will ensure each and every fan gets the most immersive experience possible.”
Head quartered in Singapore, beIN ASIA PACIFIC currently operates in 11 countries in the region, including Australia, New Zealand, Thailand, Cambodia, and the Philippines. The company offers 15 unique channel feeds to sports fans, with live coverage in Thai, Bahasa, Cantonese and English. Globecast will also supply satellite and IP distribution for the sports broadcaster.