Shahid – an Arabic language streaming service owned by MBC GROUP – will be deploying ThinkAnalytics’ content discovery and viewer engagement platform, Think360. The companies say that integrating Think360 will help support Shahid’s customer acquisition and content monetisation goals by “enabling new upselling techniques and increasing viewer engagement with multi-screen content discovery”.
Shahid will use Think360 to showcase its free content, as well as to make personalised recommendation to viewers of Shahid’s free service, with the goal of upselling them to the streamer’s SVOD tier. The companies believe that by making content discovery easier, Think360 will increase users’ average watch time and improve engagement across both Shahid’s free and subscription ties. This will “help meet Shahid’s goals of increasing ad revenues on the free AVOD service and increasing loyalty” for the company’s SVOD packages.
Think360 includes analytics and performance reporting through ThinkInsight and ThinkUX. The service will be fully managed by ThinkAnalytics on AWS.
Natasha Matos-Hemingway, Chief Commercial and Marketing Officer (VOD) at MBC GROUP commented: “We are immensely proud of what we have already achieved with Shahid and Shahid VIP, and we attribute much of this success to MBC GROUP’s investment in great local and international content, including a recent deal to become the new home of WWE in the region.
“But to stay ahead of the game, we need new ways to improve our service, delight with our customer experience and ultimately to better monetise our content. We selected ThinkAnalytics as our partner for its best-of-breed recommendations engine and analytics, as well as the company’s experience in the industry.”
Samuel Sweet, CEO EMEA & Asia Pacific at ThinkAnalytics, added: “This strategic partnership further reinforces Think360’s position as the world’s leading media content discovery and viewer insight platform. We look forward to working with Shahid on enhancing the platform’s user experience, and introducing new monetisation techniques that will help Shahid achieve its business goals.”
Shahid will deploy Think360 in the summer of 2022, with language support for Arabic, English and French. Outside of the Middle East and North Africa region, Shahid is also available in Australia, France, the UK and North America.