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Winning the aggregation battle

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Thursday, June 30, 2022
1500 BST / 1600 CEST / 1000 EDT

This live webcast explores the future of aggregation – and how platform operators and streaming services that curate content can differentiate themselves in the battle to acquire and keep users. It considers the value of Originals and exclusive content – and how platforms and streaming services that lack exclusive content can set themselves apart in the 2020s, and what their value-add is for consumers.

You will hear about the evolving relationship between content curators and aggregators and their content partners – including the onboarding of apps and the benefits that Pay TV operators can bring to streaming app providers beyond ‘carriage’, from carrier billing through to marketing and advertising partnerships.

Our panellists consider the opportunities for aggregators and content curators to segment the Pay TV market and address a larger total audience, serving genre super-fans through to light and casual viewers. Extended aggregation opportunities are investigated – like music streaming and exercise apps – and we ask: can platform providers become more central in the digital consumer home?

The panellists are:

  • Brigita Brjuhhanov, TV Product Owner/Team Lead, Elisa
  • Joe Nilsson, Chief Commercial Officer, SportsTribal
  • Tim Pearson, Vice President, Solution Marketing, NAGRA
  • Mary Ann Halford, Partner, Altman Solon
  • Moderator, John Moulding, Editor-in-Chief, Videonet

This webcast is live and will include audience questions. It is free and you can register here.


Elisa
is one of the most important small/medium Pay TV providers in Europe, demonstrating how operators can cement their position in homes with its next-generation TV platform, Elamus, which was launched last August.

SportsTribal is a new FAST (free ad supported streaming TV) platform devoted to sports, featuring 35 channels that span billiards to combat sports, giving rights holders another distribution option beyond Pay TV and direct-to-consumer apps. This service is an app itself, appearing on Smart TV platforms.

NAGRA is a long-time leader in multiplatform television delivery and UX development (in addition to content protection, data-driven business analytics and cybersecurity. The company has extensive experience helping Pay TV providers (and indeed sport rights holders and streamers) creating platforms and services designed to attract consumers.

Altman Solon is one of the world’s largest global strategy consulting firms with an exclusive focus on the Telecommunications, Media, and Technology (TMT) sectors and among its many subject specialists has helped global media companies and dynamic new players adapt to the disruption of OTT/streaming video and the new strategies for creating, marketing, and delivering video content.


Other themes that will be addressed during this one-hour live video discussion include:

  • The potential of CE platforms (from Samsung and LG to Amazon, Google and Apple) as content curators and aggregators.
  • Best practice in content discovery and navigation – how to get consumers to the content they will love faster and more reliably.
  • Content that attracts and keeps users on aggregated services and the relative merits of international vs local and hyper-local.
  • Device strategies to reach the total subscription TV market, from high-end home gateways to streamer boxes and direct-to-TV (operator-as-an-app) approaches.
  • Where content will come from as major international studios sell more of their output to their own D2C streaming service (life without your own studio).
  • The potential for streaming services to grow their app ‘universe’ with third-party content relationships, and how third-party content is curated and presented.
  • How smaller operators remain competitive in television services, ensuring sophisticated aggregation, personalisation, content discovery and navigation experiences.

Register here


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