The Establishment Survey – an annual report from UK audience measurement company BARB – shows that the number of UK homes with access to an SVOD has reached 19.57 million in Q1 2022. This figure represents an SVOD penetration of 68.5% of UK households, and an increase of 500,000 homes from the previous quarter. Additionally, 13.2 million UK households (46.3%) now have access to two or more SVOD services, up from 12.4 million homes in Q4 2021.
The audience measurement company also reports that, in Q1 2022, Disney+ and AppleTV+ saw the largest gains in terms of number of UK homes with access to their services. Disney+ experienced a 19% quarterly increase, rising from 5.49 million homes in Q4 2021 to 6.53 million in Q1 2022, while Apple TV+ enjoyed a 27% quarterly rise, from 1.24 million homes to 1.57 million.
With a smaller quarterly gain (3%), the number of households with access to Netflix rose from 16.79 million to 17.29 million. Amazon Prime Video and Now experienced quarterly increases of 6% and 4% respectively, with a penetration of 13.35 million homes for the former, and 2.13 million, the latter.
BARB says the Establishment Survey “enables [it to] understand the characteristics of UK households, part of ensuring that its daily reporting of television audiences is representative of the whole population.”