Home Newswire Xfinity Stream launches on Apple TV with “new, more intuitive” UI

Xfinity Stream launches on Apple TV with “new, more intuitive” UI

The Xfinity Stream app has launched on Apple TV 4K and Apple TV HD. The app – which allows Xfinity customers to access the programming included in their Xfinity TV subscription on the device of their choice – was redesigned to feature a “more intuitive" user interface that simplifies content discovery, and allows customers to continue watching shows across platforms and devices through a personalisation algorithm.

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The Xfinity Stream app has launched on Apple TV 4K and Apple TV HD. The app – which allows Xfinity customers to access the programming included in their Xfinity TV subscription on the device of their choice – was redesigned to feature a “more intuitive” user interface that simplifies content discovery through editorial recommendations. The UI also leverages a personalisation algorithm that enables customers to continue watching shows across platforms and devices.

Earlier this year, Comcast and Apple partnered to bring the Apple TV+ app to Comcast’s entertainment platforms, including Xfinity X1, Xfinity Flex, and XClass TV. Customers can now download the Xfinity Stream app from the App Store on Apple TV.

Michael DelCiello, Senior Vice President of Strategic Development at Comcast, said: “We are always looking for ways to enhance our entertainment experiences as the needs of our customers evolve – whether that’s expanding to new platforms, launching new features, or adding more programming options.

“With today’s launch of the Stream app on Apple TV, our customers now have a new device option for accessing their Xfinity TV subscription in the home, and they will be the first to enjoy a new, streamlined UI designed to make it easier to find something to watch – whether that means getting back to a favourite show or movie, or finding something new.”


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