Home Newswire Synamedia acquires Quortex to enhance its video network capabilities

Synamedia acquires Quortex to enhance its video network capabilities

Synamedia has acquired cloud video platform provider Quortex with the purpose of improving its video network capabilities. Through Quortex, Synamedia will offer OTT content processing, disaster recovery, long-tail processing for large service providers and live events. For long-tail content, Quortex says its technology reduces cloud costs by up to 67%.

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Synamedia – a global video software provider – has acquired cloud video platform provider Quortex, for an undisclosed amount. The move is meant to enhance Synamedia’s video network capabilities; in addition to its pre-existing VIVID Workflow-as-a-Service (WaaS) solution, Synamedia will now offer Quortex and its range of solutions for OTT content processing, disaster recovery, long tail content processing for large service providers and live events.

Leveraging a pay-as-you stream model, Quortex’s ‘just-in-time’ technology frees up resources from channels which are not being watched, “to ensure every deployed resource has a purpose”. The company says the solution provides time to market advantages as well as significant cost advantages over existing cloud approaches.

Quortex’s multi-tenant SaaS technology builds video streams based on end user requirements and matches them to viewers’ location, devices and time zones. It automatically scales cloud resources up and down to adjust for unpredictable network, infrastructure and audiences. In doing so, the solution leverages spot instances that “take advantage of spare cloud capacity at a fraction of the typical cost” while maintaining the same quality of experience.

According to the company, the technology reduces cloud costs for long tail content by up to 67%. The service is aimed at any live streaming provider, including telcos, cable operators, D2C players and broadcasters.

Julien Signes, EVP and General Manager of Video Network at Synamedia, said: “By pioneering just-in-time video streaming processing and delivery, Quortex has broken new ground with live services that dynamically spring to life when processing a user request.

“This radical change in the economics of cloud processing will accelerate the migration of live video services to the cloud. We see enormous potential as we expand Quortex’s reach globally – for the fast-growing D2C live streaming market as well as our traditional service provider customer base.”

Marc Baillavoine, CEO and Founder of Quortex, said, “With our breakthrough just-in-time approach, we have turned the live streaming model on its head, ditching the need to wastefully provision streaming resources just-in-case. We believe that with Synamedia’s global reach and complementary product lines, we can accelerate our mission to transform the agility and cost of streaming and slash its carbon footprint.”


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