Foxxum has announced the launch of its new CTV OS – Foxxum OS 4 – built on the RDK platform. According to Foxxum, the OS will seamlessly integrate streaming services and apps (across all devices) within a single OS, “extending RDK’s success in the STB and operators sector into the CTV space.”
The company believes the use of RDK will give a significant boost to the standardisation of Linux based CTVs for streaming services that have previously been integrated with RDK. The OS will allow OEM and TV brands to control the user experience in real time, setting them up to maximise platform revenues, according to Foxxum.
“Perhaps most importantly,” the company said, “This new, high-end, independent CTV OS, offers smaller CTV OEMs and brands a CTV OS from a partner who does not compete directly with them for selling devices to consumers.”
Ronny Lutzi, CEO of Foxxum commented: “A major complaint of CTV users around the world is friction in the discoverability of content and apps. The new Foxxum OS 4 CTV UI features extraordinary design, easy accessibility, and customizable recommendations for an outstanding viewing experience across CTVs.”
According to Foxxum, more than 100 million connected TVs each year (from more than 600 TV brands) license operating systems from third-party providers. Foxxum OS’ global footprint currently stands at 25 million CTVs.