Broadpeak – a content delivery network (CDN) and video streaming solutions provider – has announced a new Dynamic Ad Insertion application on its SaaS platform broadpeak.io. By leveraging SSAI technology pre-integrated with “all major servers on the market”, ‘broadpeak.io DAI as a Service’ reduces the time-to-market for streaming services with targeted ads, and enables OTT service providers to quickly begin monetising their content, according to the company.
Broadpeak also says the solution provides “full visibility into the advertising platform, offering enhanced, data-based observability and robust security.”
The company says broadpeak.io DAI as a Service streamlines the delivery of targeted ads in live programmatic workflows and unknown ad pod sequences, while enabling publishers to “easily perform branding with slate or promo content.” A live pre-roll feature allows operators to insert an ad pod when viewers start watching a channel or change channels. According to Broadpeak, this creates additional monetisation opportunities. broadpeak.io DAI as a Service also supports pre-roll, mid-roll and post-roll targeted ad insertion for VOD and catch-up TV.
Mathias Guille, Vice President, Cloud Platform at Broadpeak, said: “Content monetisation is critical to video streaming success, and we’re excited to provide customers with a one-stop-shop solution that simplifies targeted advertising. broadpeak.io is the first self-serve software solution to offer Dynamic Ad Insertion as a Service that is agnostic to the different components of the video delivery chain, reducing the complexity typically associated with end-to-end advertising ecosystems and speeding up the monetisation of advanced OTT services.”
Broadpeak will demonstrate broadpeak.io DAI as a Service at IBC2022.