Banijay Rights will launch its first Banijay-branded general entertainment FAST channel in the UK. The company says the announcement represents a “landmark move that further extends its reach on free ad-supported services worldwide.”
The channel – Horizons: Powered By Banijay – will bring over 200 hours of UK content to Samsung TV Plus UK and LG Channels, including series such as Location, Location, Location, 8 out of 10 Cats and Pointless. Additionally, the channel will also offer drama titles such as Gunpowder and The Woman in White.
The company entered the UK FAST channel market earlier this year, launching its channel brands ‘McLeod’s Daughters’ and ‘Deal or No Deal USA’ on Samsung TV Plus UK. In addition to Deal or No Deal, Banijay Rights also launched the channels Fear Factor and The Biggest Loser on LG. The company now has 13 live FAST channels and more than 50 live streams globally.
Shaun Keeble, VP Digital, Banijay Rights, said: “Horizons isn’t just a name, it’s a way of thinking – and doing business – for us here at Banijay Rights. Launching our own, dedicated, Banijay-branded FAST channel in the UK is the perfect way to attract new viewers to some of our leading global IP – and with this country’s FAST and AVOD activity growing from strength to strength, it’s a fantastic time to expand on our already burgeoning suite of channels with Horizons and continue to lead the market in this space.”