Peacock – the NBCUniversal-owned streaming service – has launched a Hallmark-branded hub which streams live and on-demand programming from channels Hallmark Channel, Hallmark Hallmark Movies & Mysteries and Hallmark Drama. Customers with a premium Peacock subscription can access all Hallmark content on the service at no additional cost. The company says the linear plus SVOD deal is the first-of-its-kind for Peacock.
Live simulcasts of all three channels with current season programming are available live and on-demand next day. The hub also offers a VOD collection of new and classic titles, as well as other Hallmark library movies. It launched this week with popular series When Calls the Heart, and will feature new Hallmark series Ride and The Way Home in 2023.
Kelly Campbell, President of Peacock, and Direct-to-Consumer, NBCUniversal, says: “As we continue to make Peacock a premium streaming destination, Hallmark is exactly the type of brand we want to align with. Through this groundbreaking partnership, we’re giving Hallmark viewers a unique viewing experience while continuing to grow our audience, boosting engagement across both brands.”
Wonya Lucas, President & CEO, Hallmark Media, comments: “We’re proud to enter this partnership with Peacock and bring our widely beloved Hallmark content to their subscribers. The opportunity to provide our devoted fanbase access to all three of Hallmark’s linear networks will allow our audience to continue to grow and connect in meaningful ways.”