Vevo – a music video network – has announced it is enhancing its CTV programming and advertising infrastructure by partnering Amagi. The companies say leveraging Amagi’s cloud-based infrastructure will ensure quality streaming for Vevo’s linear FAST channels and the “seamless” delivery of video ads into Vevo channels across distributors. Amagi will also provide analytics to support Vevo’s performance reporting.
Globally, Vevo has more than 80 linear FAST channels via more than 30 distribution partners. The company says that it is extending its capabilities in order to work with more distributor and advertising partners – especially those in the FAST space – as it expands on CTV worldwide.
Natalie Gabathuler-Scully, Senior Vice President, Global Revenue and Distribution Operations, Vevo, says: “Amagi’s cloud-based infrastructure enhances our ubiquity and bolsters our flexibility as we navigate growth, and helps us meet global CTV content delivery and ad tech requirements to ensure we maximize our revenue potential.”
Srinivasan KA, co-founder, Amagi, comments: “We are proud to manage the delivery of programming and ads flowing through Vevo’s rapidly growing global CTV footprint,” said. “As their technology partner, Amagi offers Vevo the ability to quickly and cost-effectively create, distribute and monetize content with best-of-breed cloud-based solutions. We look forward to continuing to amplify Vevo’s reach across platforms and geographies as the company scales to new heights of global growth.”