Viaplay and Hisense’s Smart TV platform – VIDAA – have announced a multi-market, multi-year device agreement which will see the streaming service’s app pre-installed on all Hisense Smart TVs sold in Viaplay’s D2C markets. The app will receive “premium placement” in the Hisense user interface according to the companies, and a dedicated Viaplay button will be included on all new Hisense TV remote controls sold in the Nordic region. The agreement also extends to North America where Viaplay will launch early next year.
Hisense is the world’s second-largest TV brand by volume share of shipments. Launched in 2019, the company’s VIDAA platform is available in all Hisense markets and supports a broad range of Smart TV apps and technologies.
Philip Wågnert, Chief Technology & Product Officer, Viaplay Group, says: “Viaplay is a unique service, and we want our compelling line-up of premium Viaplay Originals, the world’s best live sports and much more to be easily available on every relevant platform. Teaming up with VIDAA will expand our reach and enable even more viewers, including in our upcoming North American markets, to experience Viaplay for themselves.”
Nick Ruczaj, Vice President of Content, VIDAA: “This is a very exciting opportunity for both parties as well as for streaming enthusiasts. At VIDAA, we believe in making streaming services accessible and affordable to a diverse demographic, and partnering with a leading industry player that offers a wide array of multinational content such as Viaplay is an essential part of that process.”