Accedo – a video solutions provider – has launched a metaverse solution, called Xtend Sports, that will enable rights holders and broadcasters to create immersive metaverse sports experiences by simply embedding existing web-based applications. While creating viewing experiences, Xtend Sports will allow clients to choose only the add-ons they require, such as multi-camera, live stats, or co-watching using XR powered avatars.
The experience is monetisable through the creation of sponsored interactive experiences or ad-placements, and can be easily integrated with existing vendors, according to the company. Xtend Sports is a multi-platform solution and works with most common VR and AR headsets on the market.
The solution is powered by Amazon Web Services (AWS) which enables remote configuration and customisation. Video hosting, encoding, and streaming is all managed using AWS Media Services, which, according to the company, enables sports organisations to create high quality XR content, and build live and on-demand video workflows. The integration with Amazon Lex means video content providers can also build-in voice control.
José Somolinos, Solutions Strategist & XR Lead, Accedo, says: “A growing number of organisations are looking at how to monetise the metaverse, and the sports industry is certainly in a prime position to maximise the opportunity it presents.
“Most rights holders and broadcasters already have access to the right content to deliver an immersive experience, and many also have engaged audiences that are keen to interact with their services in new ways. This solution is designed to give sports organisations an easy and quick route to creating fully immersive metaverse experiences for sports fans. Looking ahead, we think there is also potential for other vertical focused XR solutions to be developed.”