According to a new forecast from Digital TV Research, global OTT TV episode and movies revenues will reach $243B by 2028, up from $157B this year. The research company forecasts that $17B will be added in 2023 alone, and OTT revenues will exceed $1B in 25 countries by 2028 (up from 18 countries in 2022).
The top five countries will command two-thirds of global revenues by 2028, but the U.S. will remain the dominant territory by some distance. According to Digital TV Research, its share of global revenues will be 42% by 2028, and U.S. revenues will increase by $33B between 2022 and 2028 to reach $102B.
Simon Murray, Principal Analyst at Digital TV Research, says: “AVOD revenues from TV series and movies will grow faster than SVOD. AVOD revenues will reach $91B by 2028, up by $52B from $38B in 2022. SVOD revenues will climb by $29B between 2022 and 2028 to $132B”.
The research company predicts that by 2028, 15 services will generate AVOD revenues in excess of $1B, including Disney+ ($8.7B), Hulu U.S. ($5.3B), Paramount+ ($4.9B), Peacock U.S. ($4.8B), HBO ($4.1B), Roku ($3.3B), Pluto U.S. ($3.2B) and Tencent China ($3B).
Murray comments: “An exciting development will be the global rollout of hybrid AVOD-SVOD tiers by major platforms such as Netflix, Disney+, HBO and Paramount+. These four platforms will generate AVOD revenues of $22.6B by 2028 – or a quarter of the world’s total.”
