Magyar Telekom – Hungary’s largest telco – has chosen ThinkAnalytics to provide content discovery across its TV and OTT services through ThinkAnalytics’ Think360 platform. Using AI and machine learning, the platform will give viewers personalised recommendations as well as targeted promotions for content, and Magyar Telekom will gain real-time insight into viewer behaviour.
The companies say the move will enhance the user experience for more than one million Magyar Telekom subscribers and improve the telco’s ability to monetise its content.
Magyar Telekom joins other Deutsche Telekom MagentaTV subsidiaries in deploying Think360. The platform was originally deployed by Deutsche Telekom in 2019, and is used by the telco in Germany, as well as by Hrvatski Telekom in Croatia, OTE Group in Greece, and Magenta Telekom in Austria.
Samuel Sweet, EMEA & APAC CEO at ThinkAnalytics, says: “It is a testament to ThinkAnalytics’ reputation and Think360’s proven results that that Magyar Telekom has selected ThinkAnalytics to power richer content discovery and personalisation across all its Telekom TV devices including its latest Android TV platform.
“This extension of our partnership with Deutsche Telekom demonstrates the importance of our tools to monitor, manage and deliver measurable personalised content and promotions.”