Content protection and multiscreen solutions specialist NAGRA (IBC exhibitor, Hall 1.C81) will be showcasing the future of platform operator aggregation, among other things, at IBC this year. The company is taking a thought-leadership position on ‘Aggregation beyond video’, looking at how M&E service providers can introduce new digital experiences to facilitate our increasingly connected digital lifestyles. Gaming is just one of the service value-adds under consideration.
NAGRA’s OpenTV Video Platform will help operators monetise service aggregation and address new business models and customer experiences, underpinned by AI and behaviour-based analytics.
The company is also showcasing the latest ‘Super App’ innovation that takes content aggregation to the next level “by offering a more immersive, personalised and consistent consumer experience with embedded loyalty, digital and financial services all available as a single platform”.
Operator service diversification, where they make themselves even more important to subscribers, is a compelling focus for innovation. When you think about where service providers could play a role in our digital lives, the need for someone to make the smart and automated home a holistic, reliable and secure experience springs to mind. In a world that is increasingly focused on digital identity and digital privacy rights, service providers might be able to help consumers take control of their digital identity, too.
NAGRA is one of a small group of vendors thinking seriously about what happens ‘beyond video’.