IBC2023: Energy-aware media – reducing image brightness while maximising perceived visual quality

At the Ultra HD Forum booth during IBC (Hall 10.C09) InterDigital will showcase demos of energy aware media and Advanced HDR solutions. Specifically, InterDigital will demonstrate pioneering innovations in Pixel Value Reduction (PVR) solutions that balance the ability to reduce the brightness of an image, and consequently reduce the amount of energy consumed, while maximising the perceived visual quality to the viewer.

“As global video consumption grows, InterDigital’s solution makes small reductions in pixel brightness, which cannot be perceived by the viewer, amounting to colossal energy savings across billions of screens and devices worldwide,” the company suggests.