The SureFire video ad server from Imagine Communications (IBC exhibitor, 2.A15) is now available in the Amazon Web Services (AWS) Solutions Library. A broadcast-quality ad decisioning solution for OTT, SureFire leverages an advanced set of broadcast rules and audience data across CTV, FAST, AVOD and addressable linear platforms.
The AWS Solutions Library enables customers to easily browse curated solutions built by AWS and AWS Partners for a broad range of industry and technology use cases. Whether organisations prefer off-the-shelf deployments or customisable architectures, the AWS Solutions Library enables fast discovery of AWS-vetted solutions and guidance that help rapidly address relevant business challenges.
SureFire operates as a managed cloud service on AWS, so it has flexibility and scale to meet the needs of any media company. Auto-scaling enables SureFire to support millions of concurrent viewers, with sub-100ms response times and six 9s reliability even under heavy load. It uses the advertising industry-standard VAST and VMAP protocols to communicate broadcast-quality dynamic ad insertion instructions with AWS Elemental MediaTailor.
