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Videonet
Analysis
Deliver more apps, at greater speed, and at lower cost
Announcing ‘The Top 50 Women Gamechangers in TV’ awards, championing leadership, disruption, vision and innovation
Demonstrating the unique reach of addressable TV over broadcast linear, with a PwC seal of approval
Proving the effectiveness of addressable TV: the next step for France
Telcos are best placed to become the multi-subscription management hub and super-bundler
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Advertising
Connected Home
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The road to truly converged, cross-screen TV advertising
What are marketers set to gain from tapping into CTV?
The evolution of contextual targeting: now Comscore lets you buy demos or B2B decision makers, and expands to more European markets
Why TiVo’s content targeting solution, Sponsored Discovery, is a classic advertising win-win
TV and addressable advertising in a transforming media landscape
Reports & White Papers
Addressable ads and the future of TV marketing
Why the 5G era relies on a new breed of CDN
Broadband and beyond: The next steps for communications service providers
Delivering the Entertainment Platform of the Future
The future of streaming delivery – beyond the inflection point
Opinions
How the democratisation of TV makes anyone with good content a broadcaster
AI is key to providing a user-driven TV experience and addressable advertising for FAST channels
The new linear: Unleashing the potential of FAST advertising
Driving fan engagement through personalised TV connections
Are FAST channels the answer to your revenue woes?
Webcasts
Winning the aggregation battle
The VOD-like catch up experience – How Liberty Global raised the bar for UX
Future-proofing ad-supported Connected TV for primetime
The future of streaming audience measurement
Advanced content discovery and engagement: How everyone wins
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Posts by Adrian Pennington
Adrian Pennington
21 POSTS
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Adrian Pennington is a freelance contributor to Videonet who has vast experience writing about the television industry.
Data gathering should be a priority for service providers with smart...
May 4, 2020
Service providers have a head-start when it comes to securing the...
April 15, 2020
The impact of coronavirus on the television and wider media industry
March 23, 2020
VOD makes us anti-social – but don’t expect streamers to admit...
February 7, 2020
ITU-led ‘future of TV’ discussions emphasise importance of open device market
August 21, 2019
Pay TV urged to package content for cord-cutters and super-fans in...
August 21, 2019
8K has a mountain to climb, but 4K overcame the same...
July 17, 2019
Global media groups seek control over the content value chain
July 17, 2019
40% of UK Pay TV customers look somewhere else for content...
July 17, 2019
DVB to demonstrate progress with DVB-I, which aims to harmonise broadcast...
July 17, 2019
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