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Videonet
Analysis
Deliver more apps, at greater speed, and at lower cost
Announcing ‘The Top 50 Women Gamechangers in TV’ awards, championing leadership, disruption, vision and innovation
Demonstrating the unique reach of addressable TV over broadcast linear, with a PwC seal of approval
Proving the effectiveness of addressable TV: the next step for France
Telcos are best placed to become the multi-subscription management hub and super-bundler
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The road to truly converged, cross-screen TV advertising
What are marketers set to gain from tapping into CTV?
The evolution of contextual targeting: now Comscore lets you buy demos or B2B decision makers, and expands to more European markets
Why TiVo’s content targeting solution, Sponsored Discovery, is a classic advertising win-win
TV and addressable advertising in a transforming media landscape
Reports & White Papers
Addressable ads and the future of TV marketing
Why the 5G era relies on a new breed of CDN
Broadband and beyond: The next steps for communications service providers
Delivering the Entertainment Platform of the Future
The future of streaming delivery – beyond the inflection point
Opinions
How the democratisation of TV makes anyone with good content a broadcaster
AI is key to providing a user-driven TV experience and addressable advertising for FAST channels
The new linear: Unleashing the potential of FAST advertising
Driving fan engagement through personalised TV connections
Are FAST channels the answer to your revenue woes?
Webcasts
Winning the aggregation battle
The VOD-like catch up experience – How Liberty Global raised the bar for UX
Future-proofing ad-supported Connected TV for primetime
The future of streaming audience measurement
Advanced content discovery and engagement: How everyone wins
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Posts by Adrian Pennington
Adrian Pennington
21 POSTS
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Adrian Pennington is a freelance contributor to Videonet who has vast experience writing about the television industry.
AI and machine learning make inroads in broadcast – but ROI...
November 27, 2018
Re-imagining content distribution workflow for the video industry
October 30, 2018
Discovery’s ‘all-touchpoints’ audience engagement metrics are a springboard for more advanced...
August 31, 2018
Object-based broadcasting is coming, with wide implications for the media business
August 24, 2018
Pressure grows for tighter digital regulation, but public opinion may force...
August 2, 2018
UK communications regulator ready to help broadcasters fight challenge from Amazon...
July 20, 2018
Draining the online ad swamp: a potential gift to broadcasters
February 15, 2018
Amazon and Facebook waking up to the value of live sports...
February 7, 2018
Winter Olympics will become the first ‘social media games’
February 7, 2018
The tyranny of choice, and whether it leads back to Pay...
January 11, 2018
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