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Videonet
Analysis
Samsung Benelux leverages Xandr Curate for Supply Path Optimisation strategy pilot
Video-level contextual data can drive CTV ad spend
How service providers can offer more immersive audio from standard stereo speakers
23% greater reach achieved through in-content advertising – and viewers prefer it
The future of viewing: realising the promise of addressability
All
Advertising
Connected Home
Connected TV
Delivery Infrastructure
Inside Video Tech
Newswire
Media
The road to truly converged, cross-screen TV advertising
What are marketers set to gain from tapping into CTV?
The evolution of contextual targeting: now Comscore lets you buy demos or B2B decision makers, and expands to more European markets
Why TiVo’s content targeting solution, Sponsored Discovery, is a classic advertising win-win
TV and addressable advertising in a transforming media landscape
Reports & White Papers
Addressable ads and the future of TV marketing
Why the 5G era relies on a new breed of CDN
Broadband and beyond: The next steps for communications service providers
Delivering the Entertainment Platform of the Future
The future of streaming delivery – beyond the inflection point
Opinions
Why Android TV testing automation is more important than ever
The five pillars for building a successful live streaming strategy at scale
AVOD is inevitable, but what’s the big deal?
It’s not perfect (yet) but utilising addressable TV can be game changing for brands – right now
How OTT giants and Tier-1 network operators are working together to future-proof video streaming
Webcasts
Winning the aggregation battle
The VOD-like catch up experience – How Liberty Global raised the bar for UX
Future-proofing ad-supported Connected TV for primetime
The future of streaming audience measurement
Advanced content discovery and engagement: How everyone wins
Events
TV & Media Jobs
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Posts by Ahmed Elkady
Ahmed Elkady
177 POSTS
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Ahmed joined Videonet in autumn 2021 and tracks the evolution of content distribution and advanced advertising, focusing on both business and technology innovation.
23% greater reach achieved through in-content advertising – and viewers prefer...
August 5, 2022
AVOD adoption outpacing SVOD in United States
August 5, 2022
HISPASAT Peru taps Harmonic to power unified DTH and streaming white-label...
August 5, 2022
The future of viewing: realising the promise of addressability
July 22, 2022
Disney Advertising expands partnership with The Trade Desk for “greater automation...
July 22, 2022
Finecast partners with SBS and Xandr for CTV advertising
July 21, 2022
Cost-of-living crisis shrinks GB SVOD penetration, according to Kantar
July 21, 2022
Viaplay and CANAL+ Polska strike distribution deal
July 20, 2022
AppleTV+ and Paramount+ are most popular choices for U.S. viewers switching...
July 20, 2022
Excessive focus on attention metric for TV could lead to “race...
July 15, 2022
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