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1 POSTS 0 COMMENTSThe European Broadcaster Exchange (EBX) is a joint venture founded by Mediaset (Italy and Spain), ProSiebenSat.1 Media (Germany), TF1 Group (France) and Channel 4 (United Kingdom) to address the demand for brand-safe environments and high-quality pan-European online video campaigns at scale. EBX will focus on programmatic video campaigns, which involves the automated and data-driven management of digital advertising purchases and sales. The company, headquartered in London, designs a joint innovation strategy to create new ways for advertisers to reach their customers. The joint venture will leverage technology, research and premium content effectively to maintain the highest standard of quality and innovation for its digital media offerings. The leading European broadcasters will make video advertising inventories available from their respective countries of origin in order to allow advertising customers to programmatically buy pan-European campaigns in premium and brand-safe advertising environments of the TV companies. The partners are also establishing an open model aimed at involving other European media companies and making their advertising inventories available. The joint venture marks the start of a deeper strategic collaboration to drive forward the technological development of online TV and video advertising.