Harry Harcus is UK Managing Director for Finecast. Finecast is a leading addressable TV company which enables advertisers to precision target viewers across on-demand, linear and live streaming TV environments. Harry heads up the UK division and leads on the strategy and day-to-day management of Finecast and its teams.
Prior to Finecast, Harry held the position of UK Managing Director of Xaxis, GroupM's programmatic media arm, since early 2016 and in 2018 assumed responsibility for Xaxis’ Pan-Regional business from the London. During his eight-year tenure working in the GroupM Digital team, he initially took the role of Digital Operations Director where he led a team focused on developing and launching new in-house digital advertising technology and service offerings. Before joining GroupM in June 2011, Harry built up a significant breadth and depth of experience working at a senior level in technology and operations across the digital media space including The Guardian, AOL/Ad.com and Time Inc. UK.
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