Irina Petricek-Steiner is the General Manager Operations at smartclip Europe, an RTL Mediengruppe Company, and the leading video advertising platform unifying TV and digital video globally. She is responsible for all operational activity in Europe including finance, HR, training and marketing as well as managing relationships with shareholder companies.
Irina has more than fourteen years of advertising experience from global agencies. She was appointed Global Implementation Director at GroupM Global in 2017 where she was responsible for the strategic implementation and planning of all new global business models, introducing two new key business models in six countries.
Prior to this, Irina served as Chief Operating Officer of GroupM Austria as well as Head of Digital at Dentsu Aegis, Austria. She joins SpotX from RTL Group where she was VP Digital Advertising and Integration.
Videonet is a leading source of strategic insight, analysis and news about post-convergence television. We explore the challenges and opportunities for the TV industry as it introduces more on-demand content and evolves towards multi-screen delivery, companion experiences and a hybrid broadcast/IP connected TV universe