Kristian Claxton joined Finecast in May 2017 as Head of Engagement, playing a critical role in leading the revenue growth for the company through managing new business, client relationships and partner strategy. Kristian inspires and educates clients about the addressable TV advertising proposition and delivers on commercial objectives to drive increased adoption.
Prior to Finecast, Kristian joined Videology in 2011 where he held several roles in both the UK and APAC developing multiple commercial partnerships, business models and new market launches. He has also previously held roles at Channel 4 as Commercial Executive and at MEC as Broadcast Manager.
Videonet is a leading source of strategic insight, analysis and news about post-convergence television. We explore the challenges and opportunities for the TV industry as it introduces more on-demand content and evolves towards multi-screen delivery, companion experiences and a hybrid broadcast/IP connected TV universe