Breakfast Briefing: Broadcast-standard streaming: It’s time to walk the walk
@ Rosarium – Monday 16 September 2019
Everywhere you look, the pressure on streaming infrastructure is increasing. VOD providers have larger catalogues. Disruptor sports services are winning rights to major leagues to offer live events online, sometimes exclusively. Streaming is increasingly used as the free-to-air accompaniment to Pay TV when rights holders demand a wider audience for major sports finals.
The proliferation of direct-to-consumer (D2C) services from major content owners who have previously relied on broadcast distribution will tempt more viewers from cable, satellite and IPTV to the world of streaming video. As platform operators onboard popular apps, or shut down legacy VOD infrastructure in favour of HTTP delivery, a growing proportion of STB viewing is streamed. Streaming is increasingly treated as standard TV, and consumer expectations are growing accordingly: patience quickly wears thin when there are delays fetching VOD assets or buffering and latency during live events.
With more of everything moving online, we are approaching an inflection point in our industry, when we have to stop predicting broadcast-standard streaming and start delivering on it. This special IBC breakfast briefing will consider how this is possible, exploring the pain-points and weak spots in today’s end-to-end streaming delivery chain, and finding solutions.
It will consider origin, packaging and caching innovations that allow consumers to play content reliably with less delays, whether it is on-demand or live. It will investigate the road to ultra-low latency live streaming. We will explore the recent step-change in origin and cache capacity/cost ratios and how more flexibility, scalability and redundancy can be built into CDNs. This event will consider when it makes sense for broadcasters, platform operators and D2C content owners to build their own CDN.
When it comes to delivering broadcast-standard streaming, we, as an industry, have ‘talked the talk’ and now it is time to ‘walk the walk’. Join us at this special IBC breakfast briefing to discover the next chapter in television and streaming video.
08:00 Registration and coffee
08:45 Welcome and scene setter
09:00 How do we achieve broadcast-standard streaming – without breaking the bank
- Which content distribution and consumer trends are having the biggest impact on streaming infrastructure capacity needs today?
- What impact will direct-to-consumer services from tier-one content providers, like Disney and WarnerMedia, have on the television market and how people access their content?
- Where are the pain-points and weak spots in the end-to-end streaming delivery chain – where should we direct our attentions first?
- How do we handle more live streaming requests, and can we achieve broadcast-grade streaming for live events with mass appeal?
- What near-term innovations in origin, packaging or caching infrastructure could dramatically improve the performance and/or economics for live or on-demand streaming?
- How can we build more flexibility, scalability and redundancy into CDNs?
- Live streaming latency is a concern for sports providers: how far do we need to reduce delays behind broadcast, and what is the road to ultra-low latency?
- When does it make sense for broadcasters, platform operators and D2C content owners to build their own CDNs?
Moderator: Colin Dixon, Founder and Chief Analyst, nScreen Media
Lars Larsson, CEO, Varnish Software
Ben Freeman, VP Product, Playback, Advertising & Living Room, DAZN
Michael Dale, VP Engineering, Ellation / Crunchyroll
09:45 End of briefing and networking coffee
Date: Monday 16 September 2019
Timings: 08:00 – 10:00
Venue: Rosarium, Amstelpark 1, Europaboulevard, 1083 HZ Amsterdam, Netherlands
This breakfast briefing is free to attend as long as you register in advance using the form below