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TikTok to command 37% of online video advertising revenues by 2027, according to Omdia

“Online video is still exploding and advertising is going to be a large part of it. A small Chinese vertical video company will be...

Service providers should not “mark their own homework” when it comes to measurement

“Everybody – whether it's a Netflix or an Ozone or a Hulu or a Roku – all want to market their own measurement and...

The big opportunities and challenges in content discovery, 2023-25

Videonet hosted ‘The Content Discovery Leadership Breakfast’ in Amsterdam earlier this autumn, with Pay TV providers and content owners giving their insights on content discovery innovations that will gain them more viewing time, and the biggest discovery challenges they face. The discussion ranged from the critical importance of unified search, to helping viewers find their favourite sports as rights fragment, to fixing holes in the EPG schedule, and personalising VOD imagery.

“Not all reach is equal” – how attention elasticity can help inform media planning

“The kind of media platform that you're running ads on is a really big driver of the level of attention you're going to get,”...

The metaverse wont just be for young people

At the Future of Media conference in London earlier this month, Ed Greig, Chief Disruptor, Deloitte Digital, argued that it won't just be young...

3SS showcases its in-car entertainment system for the first time

At IBC 2022, 3SS showcased its in-car entertainment system (based on the Android Automotive Operating System) for the first time. The company’s 3Ready automotive...

ITV focused on bringing ad loads down with ITVX, says CEO Carolyn McCall

At the Future of Media event in London hosted by Mediatel Events earlier this month, Carolyn McCall, CEO of ITV, said that, compared to...

VDX.tv’s sequential targeting solution produces 1% engagement rate for each CTV impression

According to VDX.tv, its sequential targeting solution – TV Magnify – produces on average a 1% engagement rate for each CTV ad impression. Using...

Accedo to launch “industry’s first product solution” that delivers hybrid business models for OTT...

“With OTT you have the possibility of having your cake and eating it too,” says Michael Lantz, CEO of Accedo, speaking about the growing...

MediaKind offers novel monetisation options for streaming service providers

Last month, MediaKind announced updates to MK Engage – its streaming technology service for video production, streaming, and audience engagement – which include new...

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