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How service providers can offer more immersive audio from standard stereo speakers

Netflix recently chose Sennheiser to create a more immersive audio experience for viewers who use standard stereo equipment – who make up a significant...

23% greater reach achieved through in-content advertising – and viewers prefer it

“The fundamental advantage of advertising in-content is that you have untapped relevance and reach. Even in SVOD environments – or especially in SVOD environments...

The future of viewing: realising the promise of addressability

In a recent report, Kantar – the marketing data and analytics company specialising in media – said that, despite TV becoming more digital and...

Excessive focus on attention metric for TV could lead to “race to the bottom”,...

“We’re seeing attention coming to TV and I’m excited but terrified,” said Matt Hill, Research and Planning Director at Thinkbox, during a panel...

Budgets should be weighted towards BVOD for campaigns targeting 16-34s

At ‘TV in Focus: 2022’ in London this year, Matt Hill, Research and Planning Director of Thinkbox (the marketing body for commercial TV in...

How Pay TV can counter the aggregation ambitions of CE device makers

CE device makers are credible candidates to become the default UX/aggregator that consumers use every day, according to a recent Videonet webcast poll. Here, we take a look at the strengths Pay TV operators can draw upon to guarantee that consumer attention stays on them. Device strategies, especially when tied to multiplay provision, featured heavily in a webcast discussion that also addressed the role of content.

31% of U.S. linear TV ad revenues depend on live sports

According to research from Nielsen Sports, 31% of U.S. linear TV ad revenues depend on live sports programming. This is the case despite the...

The purpose of aggregators in the 2020s, and how they differentiate themselves

What is the point of an aggregator in the 2020s when consumers can access premium content in relatively low-cost streaming services (e.g., from the likes of Disney) that was once only found behind a Pay TV operator subscription wall? This question formed the heart of the recent Videonet webcast, ‘Winning the aggregation battle’, and we review the insights that were shared.

ITV piloting automated contextual targeting solution this quarter

ITV will pilot its automated contextual targeting solution – activated via its programmatic platform Planet V – beginning this quarter. The addressable solution uses...

Collaboration is key to making cars the ‘second living room’

As the automotive industry continues to make strides towards driverless vehicles, the car has the potential to become a second living room, office or even gym. We could be heading for “a revolution of dead time”, as one advertising executive notes. The implications for content providers are also clear. But the building blocks for standardisation need to be put in place to give users the best entertainment experience. Collaboration is key.

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