Analysis

Home Analysis

Vodafone Group’s COO among early Connected TV World Summit speakers

Alex Froment-Curtil, Chief Commercial Officer of Vodafone Group, is among the confirmed speakers for Connected TV World Summit in May, along with Dan Fahy, SVP Streaming, UK at Paramount, Rhys McLachlan, Director of Advanced Advertising at ITV, Brigita Brjuhhanov, TV Development Team Lead, Elisa and Ingmar Schmidt, Senior Product Manager, Swisscom blue TV. You can also hear some of the latest thinking from the world’s top analysts about content strategy, the future of free-to-view television, growing subscribers, and TV platform evolution.

ITV reveals more details about ITVX, including a major focus on live and linear

The UK’s largest commercial broadcaster will transition its streaming audiences to ITVX this autumn and has been emphasising that this is first-and-foremost a free ad-supported proposition despite the presence of a subscription ad-free tier – which is described as a small add-on. ITV views live entertainment as a key differentiator to other streaming services and will also drive non-live linear streaming using FAST channels. All ad inventory will be sold via Planet V and targeting options are being expanded. The new UX puts more emphasis on personalisation of TV. ITVX is built on a new technology architecture.

The ITVX windowing strategy that confirms ITV is thinking digital-first

ITVX is the new streaming service from ITV that will replace ITV Hub and ITV Hub+ later this year. The company’s Chief Executive, Carolyn McCall, says ITV is now thinking digital-first, and ITV’s new windowing strategy is the concrete evidence. Much of the broadcaster’s new content will appear first on ITVX before making its way to ITV broadcast channels, with that gap not a matter of days, or even weeks, but up to nine months in the case of many dramas. The digital premieres apply to the free ad-funded model as well as the premium ad-free version of the BVOD service.

Connected TV World Summit returns to tackle ‘The Great Recalibration’ of TV

Connected TV World Summit will be held as an in-person event in London this May. The event focuses on ‘The Great Recalibration’ of the television industry and what every TV stakeholder must do to grow their business and ensure their continued relevance into the 2030s. Key themes span the future of aggregation, the evolution of free-to-view television, next-generation content distribution strategies and advanced TV advertising.

What Sky Glass and its all-streaming delivery means for advertising

Sky Media has been discussing the implications of Sky Glass for advertising. This Sky branded Smart TV lacks a satellite tuner, so the whole Sky aggregated content experience is an all-streaming affair, opening the way for more digital-like advertising technologies. More targeting and faster inflight campaign optimisation are two expected changes.

Why Sky launched Sky Glass, and what happens to non-TV customers

Sky believes its own-brand Smart TVs raise the bar for a super-aggregation user experience. Improving content curation and discoverability was a key motivating factor for the launch, as the Pay TV operator seeks to boost viewing hours across all content providers. The company expects consumers to buy the televisions and subscribe to the Sky television service, but gave some insights about what happens if customers commit to a television but then unsubscribe from the rolling month TV contract.

The pandemic and connected TV mean the pool of TV advertisers is more diverse

Channel 4, Discovery and Mediaset have all witnessed a rush of new-to-TV advertisers since the first lockdown – many of them digital-native brands. These new customers expect more flexibility in how they buy, the data they use and the audiences they reach, but the TV industry has adapted to accommodate them, with self-serve and even real-time bidding auctions among the innovations. In a wide ranging discussion at Future TV Advertising Global, questions were asked about how the market capitalisations of CTV-first players are going to be met, with ‘more linear targeting’ offered as a key requirement.

The D2C streaming war – strategies for survival in a fierce market

It is difficult to overstate the scale of the transformation TV viewing has undergone over the last decade, and which accelerated during the pandemic....

Germany to overtake UK SVOD subscriptions by 2025, Netflix losing ground to Disney+, according...

According to recent forecasts published by Digital TV Research, SVOD subscriptions in Germany are set to surpass the UK for the first time by 2026 . The success of SVOD platforms, both across Western Europe and globally, is also expected to continue its steep trajectory upwards, with 238 million and 700 million paying subscribers predicted respectively, within the same timeframe. Despite Netflix being set to retain its ‘top dog’ status in Western Europe, Digital TV Research projects that Disney+ will dethrone Netflix in terms of global subscribers by 2025.

Sky launches its own Smart TV, accelerating the convergence of content and CE technology

Sky in the UK is about to dramatically evolve the Pay TV model with the launch of its own Smart TV that will contain the Sky platform built-in, and by making these available on a mobile phone type contract – with a monthly fee that covers the television set and the Sky TV services you take. The television set does not contain a satellite tuner; this is also the moment that Sky UK offers a full-service solution that does not rely on satellite. The virtual STB has arrived, but with the glass itself controlled by the Pay TV operator.

Most Popular

Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
Sign up to receive the weekly Videonet newsletter
ErrorHere
the fresh lab