In the latest edition of our new ‘Inside Video Tech’ interview series, Simplestream's Chief Commercial Officer, Dan Finch, discusses the company's strategy and how it has evolved since it launched in 2010. He also sets out his vision for how the video market will look in five years' time.
OpenAP multi-broadcaster audience-buying platform will soon include digital as well as broadcast linear
The US collaboration between FOX, NBCUniversal, Viacom, and Univision makes it easier for advertisers to conduct audience-based buying at scale, thanks to the use of common audience segments and a central planning solution. From the autumn, the platform will include digital video as well, and so help to break down the barriers between broadcast and streaming video.
Online TV usage now exceeds 50% in the UK and Sweden and stands at just under 40% in Germany, according to new research by...
Analyst Colin Dixon thinks the $6.99 price of Disney’s D2C service will become the yardstick by which consumers judge other premium streaming offers, and could limit the prices they can charge. And he warns that outside the Pay TV bundle, consumers will be able to assess the unique value of each content owner for the first time, having previously had little chance to pick apart what each channel was worth to them.
As part of our new ‘Inside Video Tech’ interview series we are shining a light on innovation in the video and streaming space. Jeroen Wijering, the Co-Founder and Chief Innovation Officer of JW Player describes the company’s strategy and broader changes in the media landscape.
Public service media is being challenged by a crisis in trust and the rise of new digital platforms, and the EBU has identified four ‘future drivers’ to ensure it thrives. They include maintaining distinctiveness, like producing a higher standard of news and avoiding clickbait stories or topics. Public service media owners should also focus on impact and not just audience numbers.
The Connies results have been announced and here you can read about each shortlisted entry in the international categories. Spanning winter Olympics coverage and a new category of content aggregator to next-generation user experiences and multi-cloud file distribution, there is lots of innovation and best practice on display. See if you agree with the decisions our judges made.
Amazon Channels has been acknowledged for helping to create a new category of content aggregator. Com Hem won for its pioneering work using Android TV Operator Tier to provide a seamless blend of streaming services and broadcast TV. Channel 4 was acclaimed for making life better for viewers and advertising clients. Tech champions include IBM Aspera for enabling file exchange in a hybrid cloud environment and Synamedia for a solution that counters video service password sharing.
CFlight is billed as the first unified advertising metric that captures all live, on-demand and time-shifted commercial impressions on any screen. Developed by NBCU in the US, it makes it easier to plan, manage and prove the outcome of all-screen campaigns against premium brand-safe inventory. Sky’s adoption gives CFlight global scale. Viacom in the US is the first non-Comcast owned property to adopt it, too. Suggestions it could become a global standard should be taken seriously.
The Nordic region content owner and distributor is using artificial intelligence and machine learning to gain a deeper understanding of its content and users. Programmes are analysed using face recognition, scene detection, subtitle analysis, text and audio recognition and other techniques. The broadcast group knows if a programme contains lots of kissing scenes, for example. Programme clusters can be created.