Advertising

Home Analysis Advertising

Social buzz could help advertisers anticipate top shows

Watch lists, where consumers select programmes they are interested in hearing more about and then watching, could become a valuable source of data for...

VOD ad insertion as a Pay TV churn buster

For platform operators, advanced VOD advertising does not necessarily have to make money to make sense. As Mark Freedman, Strategic Programs Director at TELUS,...

Online video boosts even heavyweight TV campaigns

More evidence emerged last week indicating that digital and TV advertising can work as friends not enemies. But in contrast with a recent story on how...

TV and online advertising: Which one leads?

The Internet has complicated the technical delivery of Pay TV and the supporting business of doing so, advertising in particular. But just as fears...

Brands harness Big Data to get more creative

Miles Young, CEO of Ogilvy & Mather Worldwide, the advertising agency giant responsible for Coca Cola and American Express, added his voice to the...

AT&T AdWorks preps online offering

The cross-platform ad sales unit of AT&T, AdWorks, is preparing to launch a proprietary product that allows advertisers to reach television and mobile audiences...

LG Smart TV is now open for advertisers, with help of smartclip

smartclip, the multi-screen and brand advertising platform, and LG  Electronics announced today that smartclip will monetise all ad  inventory on the LG Smart TV...

aQuantive write-down, a watershed for online ad industry

Last week Microsoft wrote down almost all of its $6.3 billion investment in aQuantive, an online advertising service and technology company it acquired in...

Dish wants AutoHop trial in New York, snubs politicians

The latest episode in the controversy over Dish Network’s ad-skipping AutoHop feature is the company’s request that the lawsuits over its service be heard...

Dish Auto-Hop courts subs, spurns broadcasters

Dish Networks last week announced that satellite subscribers using its Hopper whole-home HD DVR system could opt to automatically skip commercials for most of...

Most Popular

Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
Sign up to receive the weekly Videonet newsletter
ErrorHere