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Hulu goes upfront, acting like TV ad platform

What was Hulu doing last week making “upfront” presentations to ad buyers on Madison Ave? You could ask the same thing about AOL, Disney...

Connected TV ads give 6% incremental reach

Connected TV advertisements delivered a claimed 6% incremental reach beyond what marketers could get using traditional media channels. That is probably the most significant...

SeaWell smooths ABR ad insert, interops with ARRIS

Online video stakeholders would like to see the best of both worlds: the addressability of IP-based unicast and the profitability of advertising supported television...

Virgin touts VOD ad success, but market still evolving

Virgin Media’s expanded TiVo rollout and high-speed data subscriber growth attracted media coverage following its earnings call last month, but in last week’s Videonet-hosted...

Rogers dynamically inserts mid-rolls on VOD platform

Rogers Communications is dynamically inserting advertisements into its Rogers On Demand program streams during mid-roll breaks. These mid-roll ads and dynamic pre-roll insertion of...

Canoe Ventures re-sizes, focuses on VOD, TV Everywhere

The headlines spoke of “capsizing,” “sinking” and “abandon(ing) ship.” The bigger news may be that the U.S. cable-industry advertising consortium Canoe Ventures, which announced...

Ad survey: “Death of television has been greatly exaggerated”

A joint ANA (Association of National Advertisers) and Forrester Research survey of more than 100 U.S. advertisers illustrates a renewed belief in the effectiveness...

Super Bowl breaks viewing and ad records, streamed to 2.1 million

NBC announced this week that 2.1 million people watched a live stream of last Sunday’s Super Bowl. This was the first-ever live streaming of...

The market for multi-screen advertising

While retrofitting television with advanced advertising capabilities goes back a decade, shifting ad-supportable programming onto second and third screens is a more recent development,...

Set-top and online patents accentuate metrics debate

Evolving television and online delivery platforms are driving changes in the business and technology of audience measurement. A recent U.S. patent award on set-top...

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