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Set-top and online patents accentuate metrics debate

Evolving television and online delivery platforms are driving changes in the business and technology of audience measurement. A recent U.S. patent award on set-top...

Mini and Lego harnessing Smart TV advertising in Germany

There are signs that consumers will be willing to interact with advertising on connected TVs, with click rates exceeding 25% during a U.S. field...

Value of Red Button and EPG advertising challenged

The debate about whether consumers want to interact with advertising on the television screen, or just lean back and consume the content, continues. This...

CE vendors reach out to broadcasters and advertisers

During the Future TV Advertising Forum in December, Jay Chinnadorai, Managing Director at Sumtotal, chaired a discussion about the impact and potential of Connected...

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