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SevenOne Media proves monetary value of TV advertising
SevenOne Media, which sells all the TV and Internet video advertising for ProSiebenSat.1 Group’s German TV stations, believes it has the world’s first sales...
Connected TV Awards 2013 launched; two new categories
The Connected TV Awards 2013 have been launched and will open for entries from December 1. This year they include two new categories to...
FilmFlex helps EE launch UK’s first 4G movies on demand
EE, the mobile phone operator made up of Orange and T-Mobile, launched the first 4G movies service for the UK on Monday, providing around...
The case for a common DRM framework
It is possible to overstate the complexity of multi-screen video, but the absolute number and types of display devices are indeed increasing, which means...
Bright future for VOD ads but cable could miss out on iTV advertising
The failure of Canoe Ventures to deliver on its promise of advanced interactive TV advertising has left the U.S. cable industry exposed to competition...
Social buzz could help advertisers anticipate top shows
Watch lists, where consumers select programmes they are interested in hearing more about and then watching, could become a valuable source of data for...
YouView blurring the lines between free and pay
The line between the Pay TV and free-to-air markets could start blurring in the UK, helped by the availability of pay content on YouView,...
TV Everywhere advances, but needs better signaling
Consistent with the takeaway from IBC that multi-screen TV had entered into a “post revolutionary†era, related discussion at this month’s Cable-Tec Expo in...
VOD ad insertion as a Pay TV churn buster
For platform operators, advanced VOD advertising does not necessarily have to make money to make sense. As Mark Freedman, Strategic Programs Director at TELUS,...
Considerations in enhancing revenue security on Android-based devices
As sales of the iPhone 5 soars, I would like to take a moment to talk about the Android-based devices. “Why Android, and why...
