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Smart segmentation helps Paramount address more of the total TV audience

Paramount has been explaining how its expanded portfolio of BVOD, AVOD and SVOD fit together, with particular detail on how a free ad-supported broadcaster ‘player’ service (My5 from Channel 5 in the UK) and an international but localised FAST platform (Pluto TV) complement each other. Pluto TV primarily serves the post-broadcast consumer, but that is only part of the story. Dan Fahy, SVP Streaming, UK at Paramount, talks about a flywheel where content spins across broadcast TV and streaming, paid and free, and back again, with Paramount Plus now providing another pay window.

‘Signal loss’ is the biggest challenge facing measurement, says Innovid

Tal Chalozin, CTO & Co-Founder of Innovid – a CTV advertising and measurement platform – believes that the most significant challenge facing measurement is...

Publitalia ’80 says it can add 5% extra reach by targeting light TV viewers

“We’ve proven that we can add extra reach by as much as five percentage points – once a linear campaign is at 60% reach,...

Vodafone looking to differentiate via broadcast/apps super-aggregation and D2C value-add

Vodafone Group is 100% committed to the television business even if it is shunning content exclusivity to focus on the value-add it can deliver as an aggregator of broadcast TV plus streaming apps, with a great content discovery experience and the likelihood of holistic packaging and pricing among the differentiation opportunities. The company believes it is complementary to the D2C strategies of content partners and can help them reach 22 million European homes that are already proven paid television fans. The licensing, packaging, pricing and marketing of subscription TV linear channels will not be affected – apps onboarding partnerships are very much additional, and not substitutional.

Channel 4 welcomes ‘off-platform’ viewing, despite investment in owned-and-operated BVOD

Broadcasters have invested heavily in their streaming (BVOD) services, turning them from catch-up offers to destinations in their own right. And many major studios are determined that viewers will go to their D2C apps to see their content. Yet Channel 4 has just signed a major deal for long-form content distribution on YouTube that will mean a significant volume of viewing, especially in young audiences, outside of its owned-and-operated environment. The rationale was explained at Connected TV World Summit recently.

“Not every piece of content is going to work in the AVOD/FAST space” says...

“Not every piece of content is going to work in the AVOD/FAST space” said Shaun Keeble, VP of Digital at Banijay Rights, while speaking...

Disney has “decimated” its third-party distribution business by selling-to-self

“Disney has decimated their distribution business in terms of programming they sell,” said Jack Davison, EVP at 3Vision – a content consultancy company. At...

Swisscom exemplifies the changing face of Pay TV distribution

Two innovations illustrate how Swisscom is pioneering new approaches to Pay TV distribution. The company makes its sports content available to rival operator set-top boxes but as a direct-to-consumer app rather than as linear channels. And now Apple TV devices are offered to Swisscom homes as a second set-top box choice, which means more customers are going to receive their blue TV via an app, as unicast ABR streams, instead of via classic multicast IPTV.

DVB says TV needs a channel surfing experience that bypasses apps

DVB-I provides a standards-based ‘magic URL’ so that broadcasters and studios can make their channels available in a streaming programme guide, giving viewers the chance to channel surf IP channels without hopping in and out of app islands. But why should channel owners do that after investing so much in building their own streaming destinations? Elfed Howells, Chair, Promotion and Communications Module at the DVB Project, made the case for the ‘out of app’ model at Connected TV World Summit last week.

AI dubbing service could dramatically cut content localisation costs and turnaround

“If we look at the dubbing industry alone at the moment, its roughly worth $2.5B and that correlates to roughly 50,000 hours of content...

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