Analysis

To complement Videoscape Europe – the thought-leadership conference focused on BVOD, AVOD, SVOD, D2C and vPay TV, and the latest instalment in the Mediatel digital events and content series – Steven Scaffardi speaks to five television industry experts to discuss how media companies can triumph in the fast-moving, premium video streaming marketplace.

The production and distribution giant has massively boosted earnings for some catalogue titles by going direct-to-consumer rather than using late-window broadcast deals. And it turns out that linear works just fine in the streaming environment. Insight TV joined Endemol Shine to share their experiences working with Samsung TV Plus with free, ad-supported content via a channel guide.

The broadcast channel group has a German streaming joint venture with ProSiebenSat.1 and a forthcoming platform that will combine Discovery and Polsat content for Poland and international markets. In Sweden and Finland, Discovery’s Dplay service will soon include TV4 and C More content following an OTT licensing deal with Telia. Winradit Kolasastraseni, GM at Dplay, has told Videoscape Europe about his vision for a Hulu-like aggregation role.

The virtual thought-leadership conference on June 11, which is streamed to the industry free, has senior speakers from Warner Media, Dplay, Tele2, KPN, Orange, Deutsche Telekom, Pluto TV Europe, Network 10, Publitalia '80, EBU/DVB, RTL AdConnect, Crunchyroll, CBC, Endemol Shine Group, all3media International, Insight TV, Samsung Ads Europe, Marquee TV, and Streaming Video Alliance among others.

Communications service providers can pursue new revenue opportunities in ‘connectivity+’ and the smart home, but will face competition from ‘OTT’ providers. The data-driven CSP will enjoy the most success among their peers. In fact, one consulting firm reckons that building up a competency in data gathering is the single most pressing activity CSPs need to undertake.

Enders Analysis provided a grim opening to The Future of TV Advertising UK conference with predictions of the biggest TV advertising downturn in history as a result of Covid-19, and little chance of a swift rebound. Yet television has rarely been so important, and perhaps never as central to our lives – and those brands that can spend are being urged to capitalise on its halo effect, and cost-of- reach efficiencies that cannot last.

Leading television executives give their views on how television has responded to the coronavirus crisis and the future of TV advertising when the storm finally passes. We also asked how they are ensuring there are new television shows to watch, and which crisis advertising campaigns they admire. Mark Trinder, Director of Commercial Sales and Partnerships at ITV, takes the questions.

Alex Hole, VP Samsung Ads Europe, shares his views on viewing and audience trends, the role of advertising in the monetisation of streamed premium video, and the challenges for advertisers looking to maintain reach as linear viewing declines and streaming audiences could become more fragmented. He also discusses the value of connected TV to advertisers, and how this environment can be further improved for media buyers.

Leading television executives give their views on how television has responded to the coronavirus crisis and the future of TV advertising when the storm finally passes. We also asked how they are ensuring there are new television shows to watch, and which crisis advertising campaigns they admire. Sarah Jones, Director of Planning at Sky Media, takes the questions.

Some of the UK’s major commercial broadcasters have been discussing their immediate response to the Covid-19 crisis – how they have sought to mitigate the crisis by meeting the needs of advertisers who are still in-market or quickly returning to market. There is a clear need for flexibility and creative thinking.