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Leveraging the cloud for sports streaming scalability
At IBC 2022, Harmonic showcased its SaaS platform VOS360 – a cloud-neutral, end-to-end solution which gives operators control over content ingest, scheduling, playout, branding,...
Amagi believes CLOUDPORT solution “dramatically increases” efficiencies in broadcasting live events
Amagi – a cloud-based SaaS technology provider for broadcast and connected TV – showcased its channel playout platform, Amagi CLOUDPORT, at IBC this year....
SaaS model will allow service providers to “only pay for the functionality and capacity...
At IBC earlier this month, Ateme showcased its newly launched cloud-centric SaaS – Ateme+. The company says the solution represents a more agile business...
“There’s predicting churn and then there’s preventing it”
“There’s predicting churn and then there is preventing it,” says Peter Docherty, Founder and CTO of ThinkAnalytics, speaking at IBC 2022. He continues, “A...
Cloud Production could help cut costs and give content producers greater flexibility
At IBC 2022, Agile Content showcased its Cloud Production solution which allows broadcasters to replace their traditional broadcast stack for a cloud-based application stack,...
Samsung Benelux leverages Xandr Curate for Supply Path Optimisation strategy pilot
In a pilot campaign of its advanced Supply Path Optimisation (SPO) strategy, Samsung Benelux achieved a 98% ad quality score (confirmed impressions) compared to...
Video-level contextual data can drive CTV ad spend
“Ad spend isn’t transitioning out of linear and into CTV at the same pace that CTV is growing, and the reason for that is...
How service providers can offer more immersive audio from standard stereo speakers
Netflix recently chose Sennheiser to create a more immersive audio experience for viewers who use standard stereo equipment – a significant majority of its...
23% greater reach achieved through in-content advertising – and viewers prefer it
“The fundamental advantage of advertising in-content is that you have untapped relevance and reach. Even in SVOD environments – or especially in SVOD environments...
The future of viewing: realising the promise of addressability
In a recent report, Kantar – the marketing data and analytics company specialising in media – said that, despite TV becoming more digital and...
