Analysis

“This is a completely different way of making content for TV,” said Rufus Radcliffe, Managing Director of Streaming at ITV, while outlining the broadcaster’s...

During a panel discussion at Connected TV World Summit last month, Katie Coteman, Head of Ad Sales at Warner Bros. Discovery UK & Ireland,...

Gert Marien, Corporate Innovation Lead at Proximus, revealed that the reach of a campaign the company ran for SOLO – a Belgian bakery product...

Paramount has been explaining how its expanded portfolio of BVOD, AVOD and SVOD fit together, with particular detail on how a free ad-supported broadcaster ‘player’ service (My5 from Channel 5 in the UK) and an international but localised FAST platform (Pluto TV) complement each other. Pluto TV primarily serves the post-broadcast consumer, but that is only part of the story. Dan Fahy, SVP Streaming, UK at Paramount, talks about a flywheel where content spins across broadcast TV and streaming, paid and free, and back again, with Paramount Plus now providing another pay window.

Tal Chalozin, CTO & Co-Founder of Innovid – a CTV advertising and measurement platform – believes that the most significant challenge facing measurement is...

“We’ve proven that we can add extra reach by as much as five percentage points – once a linear campaign is at 60% reach,...

Vodafone Group is 100% committed to the television business even if it is shunning content exclusivity to focus on the value-add it can deliver as an aggregator of broadcast TV plus streaming apps, with a great content discovery experience and the likelihood of holistic packaging and pricing among the differentiation opportunities. The company believes it is complementary to the D2C strategies of content partners and can help them reach 22 million European homes that are already proven paid television fans. The licensing, packaging, pricing and marketing of subscription TV linear channels will not be affected – apps onboarding partnerships are very much additional, and not substitutional.

Broadcasters have invested heavily in their streaming (BVOD) services, turning them from catch-up offers to destinations in their own right. And many major studios are determined that viewers will go to their D2C apps to see their content. Yet Channel 4 has just signed a major deal for long-form content distribution on YouTube that will mean a significant volume of viewing, especially in young audiences, outside of its owned-and-operated environment. The rationale was explained at Connected TV World Summit recently.

“Not every piece of content is going to work in the AVOD/FAST space” said Shaun Keeble, VP of Digital at Banijay Rights, while speaking...

“Disney has decimated their distribution business in terms of programming they sell,” said Jack Davison, EVP at 3Vision – a content consultancy company. At...