Analysis

The preparation, management and distribution of advertising files is a well-oiled machine in advanced broadcast TV markets like the UK, and the non-broadcaster world of digital video has a lot of catching up to do. Peach has arrived with a large spanner and tool bag, ready to take on this plumbing job. The results should be less hassle, less wasted time and effort, and lower costs for everyone in the digital video advertising ecosystem.

Broadcasters will see their revenue share of the AVOD OTT market fall from 33% in 2018 to 26% in 2023, according to Ovum analyst Matthew Bailey. Presenting at Videoscape Europe last week, Bailey also predicted that connected TVs will drive most new AVOD revenue growth in the coming years.

Speaking at Videoscape Europe last week, the head of Channel 4’s digital service All 4, Richard Davidson-Houston, outlined ten common mistakes made by broadcasters when running VOD services – including impatience and over-confidence – and offered a number of ways to avoid them.

Channel 4 is in a public beta with its ad-free, subscription version of the All 4 streaming service, while ITV has offered this model since 2013 . At Videoscape Europe last week, the broadcasters revealed details of how free and paid co-exist, and what drives previously free viewers to the subscription tier. Both companies are open to the possibility of more flexible payment options in future.

The number of online video subscriptions in the US will near the 300 million mark by the end of 2023 thanks to the entrance of major new players Disney, WarnerMedia and Apple, according to IHS Markit research presented at Videoscape Europe.

Global over-the-top TV revenue will more than double between 2018 and 2024, while pay TV revenues peaked in 2016 and will decline 11% over the same period, according to Digital TV Research.

Cybersecurity is emerging as a key industry theme, and at ANGA COM this week media owners and network operators were told to proactively manage threats – something that requires security audits, better device testing and staff training. The HBO and Sony data and content hacks grabbed headlines, but nobody hears about the 67,000 thwarted DoS attacks and 15,000 malware attacks that were recorded by one telco in one month recently.

Global OTT revenue will almost double by 2023 as the advent of 5G mobile connectivity gives rise to new streaming service bundles, according to PwC’s Global Entertainment and Media Outlook 2019–2023 report.

The RDK Lab Accelerator is a reference integration that can be used for testing and development but also for commercial launches. It combines an ARRIS UHD IP set-top box and the Metrological App Store, giving operators access to a wide range of onboarded streaming apps. This configuration enables launches that take less than six months, and multiple customers will deploy this year, including a telco.

In this week's Inside Video Tech, Vecima Networks' Senior Vice President of Product and Marketing, Ryan Nicometo, discusses the company's evolution, its acquisition of video software company Concurrent Technology last year and competition in the video-tech space.