Broadcasters will see their revenue share of the AVOD OTT market fall from 33% in 2018 to 26% in 2023, according to Ovum analyst Matthew Bailey. Presenting at Videoscape Europe last week, Bailey also predicted that connected TVs will drive most new AVOD revenue growth in the coming years.
Speaking at Videoscape Europe last week, the head of Channel 4’s digital service All 4, Richard Davidson-Houston, outlined ten common mistakes made by broadcasters when running VOD services – including impatience and over-confidence – and offered a number of ways to avoid them.
Channel 4 is in a public beta with its ad-free, subscription version of the All 4 streaming service, while ITV has offered this model since 2013 . At Videoscape Europe last week, the broadcasters revealed details of how free and paid co-exist, and what drives previously free viewers to the subscription tier. Both companies are open to the possibility of more flexible payment options in future.
Marquee.TV, an on-demand service focused on the arts, is due to launch on Comcast’s X1 set-top boxes in the US later this year, CEO and Co-Founder Simon Walker confirmed at Videoscape Europe this week.
The number of online video subscriptions in the US will near the 300 million mark by the end of 2023 thanks to the entrance of major new players Disney, WarnerMedia and Apple, according to IHS Markit research presented at Videoscape Europe.