Future TV Advertising Canada 2016

Home Future TV Advertising Canada 2016

The quest for household-level addressable advertising in Canada

Speakers: Chair: Andrew Rosenman, President, Arise Communications Mark Finney, VP, Strategic Sales, Bell Media Barry Marcus, Manager, Next Generation Advertising, Corus Entertainment Valerie McMorran, EVP Investment Director, SMG Claudio Marcus, EVP, Marketing,...

The roadmap for next-generation audience measurement

Speaker: Neil McEneaney, President & CEO, Numeris

How broadcasters can improve targeting and efficiency using product-level sales attribution

Speaker: Fabrice Mollier,Deputy GM, Strategic Marketing Innovation, TF1 Publicité

“A meal can only be as good as its ingredients”

Speaker: David Phillips, President & COO, NLogic

Are you ready for the future?

Catherine MacLeod, President and CEO, thinktv interviewing Seif Khemaissia, Director, Business Science, MediaCom Canada

Getting ready for household-addressable TV advertising in Canada

Speaker: Jamie Power, Managing Partner, MODI Media

Panel: Getting to grips with programmatic in Canada

Speakers: Chair: John Moulding, Editor, Videonet Alan Dark, Senior Vice President, Media Sales, Rogers Oscar Rondon, Senior Director TV Strategy, Tubemogul Tessa Ohlendorf, Managing Director, Cadreon Kristie Painting, Vice President, Digital Sales, Bell...

Giving marketers the converged TV and video advertising ecosystem they need

Speaker: Rhys Mclachlan, SVP – Head of Global TV Strategies, Videology

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