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Prepare for an AVOD avalanche, says Ampere Analysis, as free streaming platforms go global

2020 will be the year of AVOD as streaming services with free ad models start to build scale and roll-out internationally, the analyst firm says. Just 3-6% of U.S. online households use AVOD today, but this is just the calm before the storm. As SVODs shift to originals and new content acquisitions, AVODs will build their catalogues with older content, but we should expect them to then start acquiring newer content themselves, and even move into original production. The growth in AVOD will go hand-in-hand with a spike in online video advertising.

Top ten U.S. operators lose 1.7m subscribers in Q3, and 6.5% of their subs...

Sky had a net loss of subscribers for the first time, losing 98,000 across the United Kingdom, Ireland, Germany, Austria and Italy in Q3...

The Trade Desk announces new TV inventory with EBX deal

Demand-side adtech business The Trade Desk has today announced a new partnership with EBX, the digital ad sales partnership between four major European broadcasters. The...

The future of agencies – yes, they do have one

The Future of TV Advertising Global (the new name for the London edition of Future TV Advertising Forum, held earlier this month) is one...

Unification of broadcast and digital is everything – priorities No.1 and No.2 for TV

The Future of TV Advertising Global (the new name for the London edition of Future TV Advertising Forum, held earlier this month) is one...

TV is an activation medium, which makes it a uniquely full-funnel offering

The Future of TV Advertising Global (the new name for the London edition of Future TV Advertising Forum, held earlier this month) is one...

The real magic is data-driven, audience-based buying

The Future of TV Advertising Global (the new name for the London edition of Future TV Advertising Forum, held earlier this month) is one...

Addressable TV is coming fast, as a complement to ‘national’ ads, not as a...

The Future of TV Advertising Global (the new name for the London edition of Future TV Advertising Forum, held earlier this month) is one...

It’s not a question of if you follow the 60:40 rule, just how you...

The Future of TV Advertising Global (the new name for the London edition of Future TV Advertising Forum, held earlier this month) is one...

Television is back on the offensive

The Future of TV Advertising Global (the new name for the London edition of Future TV Advertising Forum, held earlier this month) is one...

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