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Global TV Group publishes valuable data reference covering the reach, impact and effectiveness of...

The Global TV Group, the informal grouping of trade bodies representing TV companies and sales houses in Europe, the USA, Canada, Australia and Latin America, has released the third edition of its Global TV Deck with data from 26 countries covering TV’s reach, popularity, resilience, impact, and effectiveness. It shows that French TV advertising delivers an ROI of €4.9 for every Euro spent, and that while TV in Portugal reaches 99.7% of the population each month, the equivalent figure in the USA is 88.9%.

The 5 steps to best-in-class targeted TV advertising: Videonet webcast

A forthcoming Videonet webcast looks at ‘The 5 steps to best-in-class targeted TV advertising’, considering what service providers must do to harness this increasingly important opportunity. Topics range from the provision of premium context and safe user experiences to harnessing multi-channel demand through programmatic, to the use of AI and analytics to track and optimise advertising performance.

Disney+ becomes third most popular SVOD service in UK

The new direct-to-consumer service took a near-17% share of market within weeks of launch in the UK, boosted by the lockdown, making it the most popular SVOD after Netflix and Amazon Prime Video, according to Omdia. The analyst firm has also found that the average U.S. home now has approx. three SVOD services, with the figure close to two in the UK, France and Germany.

Videoscape Europe will be streamed again Friday after technical fault

Due to a technical fault, the live stream of Videoscape Europe, the thought-leadership event for BVOD, SVOD, AVOD, D2C and virtual Pay TV, ended...

How to build the new Pay TV bundle: live Videonet webcast

Videonet is hosting a live webcast on June 10 to discuss how Pay TV operators can build a new Pay TV bundle and business model that integrates the best streaming services into their UX, supports all their services from a single, unified TV platform, rewrites the economics of television and resets the capacity bar for both service provision and innovation. It looks at the transformative synergies when you combine Synamedia’s Infinite Platform and the AWS cloud.

Videoscape Europe questions the future of content aggregation in an increasingly digital world

The themes for Videoscape Europe, the strategy thought-leadership event for broadcaster digital, direct-to-consumer, SVOD, AVOD and virtual Pay TV, include how broadcasters convert their linear market share into digital market share, how studios and curators secure their place in the self-aggregated ‘stack’, and why anyone needs aggregators in a digital world. The event also considers what a post-broadcast world could look like to viewers and service providers.

Regional Italian broadcaster virtualizes headend, prompted by office move and DVB-T2 HD roadmap

Italy’s regional public broadcaster RAS has gone live with Synamedia’s virtualized Digital Content Manager (DCM) video processing platform as it prepares to migrate from...

New COSMOTE TV streaming service supported by Synamedia CDN in Greece

COSMOTE TV has launched a streaming service that includes live and on-demand content, plus selected sports programming that is available in 4K for the first time in Greece. The company has selected a private CDN platform from Synamedia. The virtualized solution is deployed on a distributed private cloud architecture, providing edge caching and streaming through a network of locally deployed servers in Greek cities.

Viaplay will launch in Estonia, Latvia and Lithuania next year – targeting an under-penetrated...

Nordic Entertainment Group (NENT) will launch its Viaplay streaming service in Estonia, Latvia and Lithuania in the first quarter of 2021. The service will...

DISH Media opens up set-top box VOD for real-time programmatic buying

The media house, which represents DISH and Sling TV, is making on-demand content from 60 television networks on its connected STBs available for real-time programmatic buying. Advertisers can now buy ads programmatically across both DISH and Sling TV for the first time. DISH Media believes the move will attract digital ad budgets that were not traditionally spent on TV.

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