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Clarissa business insights solution puts emphasis on breaking siloes to make smarter connections between...

Synamedia has released a business insights solution called Clarissa that puts a high level of emphasis on unifying television services and the data that underpins them. The idea is that by providing a holistic view of content, CX, UX, QoS and even advertising, smarter connections can be made that will have a meaningful impact on business critical KPIs.

Telekom Slovenije onboards cloud gaming for digital TV customers

The telco now offers 50 game console titles that can be played in UHD on the main television, having white-labelled a cloud gaming platform provided by Gamestream. Bouygues Telecom is also working with Gamestream to help launch a gaming brand in France called Pleio.

NBCU calls time on ratings-based trading for all advertising on its local TV stations

NBCUniversal has stopped using ratings to trade inventory on its local stations and the NBC Sports regional networks. The company believes this will put local TV on a level playing field with digital by helping marketers evaluate their entire campaigns more easily. It will also mean no more zero Nielsen ratings when some people are definitely watching shows.

Massive growth at TV3 Group’s streaming service, Go3, helped by originals and distribution partnerships

TV3 Group, a media leader in the Baltics, has seen 300% growth of its Go3 streaming subscriber base in the last year, with the average customer now spending three hours a day on the service. The company lists originals, international content and strong cable and IPTV distribution partnerships as the keys to success.

Smart TV consumer privacy management platform is described as a breakthrough for consumer rights

A privacy management platform and user interface that allows consumers to opt-in and out of targeted advertising, among other things, is being described by Leigh Freund, President and CEO of the Network Advertising Initiative, as “a breakthrough for privacy protection on connected TVs.” Smart TV Privacy Manager from Samba TV provides a privacy UI via the television settings menu, where consumers can control how their personal data is used on a global basis.

IBC aims for September return, with December as back-up option

IBC is scheduled to go ahead in a slightly smaller form in September, subject to pandemic conditions, and if it cannot be held safely – or if the ROI does not work for exhibitors based on the size of event that can be delivered – the exhibition and conference will be rescheduled to December 3-6 this year. The decision on whether to run the September event will be made at the end of May or in early June.

NBCU doubles-down on digital with global expansion of Twitter advertising partnership

NBCUniversal and Twitter have an established advertising collaboration in the U.S., which last year saw 25% growth in campaigns delivered. Now the arrangement is being expanded globally, giving marketers the opportunity to align their brands with premium content in real-time conversations in all markets where Twitter is present. The content could be Golden Globes highlights to Bravo TV shows to sports. Twitter provides advanced targeting, mobile and interactive formats and campaign operational support. The deal helps NBCUniversal double-down on digital and fits with its global strategy that also gives advertisers reach into 160+countries using One Platform.

Comscore brings audience-based targeting back to Europe with a GDPR-compliant contextual approach

Comscore’s Predictive Audiences solution has now launched in Germany and the UK, enabling advertisers to target against granular audience segments across connected TV, desktop and mobile, without relying on cookies. The GDPR-compliant solution uses panel opt-ins and CTV exposure data, among other things, to work out what lookalike consumers are watching, pointing advertisers to where they can find their own targets.

Telenet, SBS and Vlerick Business School publish addressable advertising white paper

A research group featuring Belgian Pay TV provider Telenet, SBS Belgium (the first broadcaster in Belgium to enable its inventory for addressable advertising on...

AMC’s Spanish showcase channel designed to ease content discovery and boost Pay TV partners

AMC Networks International Southern Europe is launching a new channel in Spain that will showcase content from across its portfolio of subscription TV channels in the country. Free to Vodafone TV and Orange TV customers, SELEKT makes some of the best AMC content easier to find, boosts the value of a Pay TV subscription, and will generate additional advertising revenue.

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