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Pedigree achieves 21% increase in brand affinity with dog adoption through addressable campaign

Samira Ebrahim, European ICP Strategy Director at Mars Pet Nutrition, revealed that an addressable TV campaign for the company’s dog food brand – Pedigree...

3SS and Cinemo team up to create “third living space” with in-car entertainment

3SS – a multiscreen entertainment software solutions provider – is collaborating with automotive infotainment middleware company Cinemo on a technology solution for in-car entertainment....

New Portuguese SVOD for kids leverages Kaltura TV platform

Thematic channel producer Dreamia (which is owned jointly by Portuguese entertainment giant NOS and AMC Networks International Southern Europe) launched PANDA+ last month –...

Peacock to stream all NBCUniversal Beijing Olympics coverage, outside of a traditional Pay TV...

NBCUniversal has announced that its streaming service – Peacock – will livestream every event of the Beijing 2022 Olympic Winter Games to American audiences...

TV ad revenues in the UK could fall by £364 million by 2027

In a report commissioned by ISBA – an industry body representing brands advertising in the UK – Enders Analysis has revealed that total TV...

18% of CTV ads in unprotected programmatic inventory were fraud or invalid traffic in...

Fraudulent CTV impressions are rising, according to DoubleVerify (DV) - an ad verification platform for digital media. Analysing billions of impressions from unprotected programmatic...

Numeris releases first dataset from “game-changing” cross-platform video measurement

The first dataset from Numeris’ cross-platform video measurement solution for Canada, called VAM, has been released. The dataset covers Ontario and Quebec currently –...

DirecTV predicts lower TV ad loads soon as addressability drives business outcomes

During a conversation recorded for the Future of TV Advertising Global, hosted in London, between Jason Brown (CRO at DirecTV) and Michael Kubin (Executive...

DAZN wins domestic LaLiga football and helps drive 20% hike in broadcasting rights value

DAZN – the sports OTT service – and Telefonica-owned Pay TV operator Movistar have acquired local broadcast rights for LaLiga football league matches, in...

NLogic partners with Adgile to bring “unprecedented” real-time TV ad performance management to Canada

NLogic – an audience analysis software provider for TV advertising – has rolled out Adgile’s TV ad performance management platform across Canada, marking the...

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