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Major incumbent D2Cs could stand toe-to-toe with Netflix if they repatriate content

Figures from Ampere Analysis show that major incumbent content owners license an average of 12,000 hours of video to SVOD providers like Amazon and Netflix. If they guarded those rights inside their own direct-to-consumer service, their catalogues would compare quite favourably, in terms of hours offered. And the threat of widespread streaming exclusivity is driving everyone towards making more content themselves.

Astro provides OTT service for public venues via satellite, using multicast ABR

The Malaysian Pay TV operator Astro is offering public venue and business owners the ability to offer an Astro OTT video service that takes...

Programmatic, targeted buying that takes viewing context into account

Programmatic solutions provider MediaMath is giving brands and agencies the ability to target advertising campaigns based on context. Marketers can seek out viewers who...

Kantar’s new AI-based solutions gauge the value of context and the right brand/activation budget...

Kantar, the data, insights and consulting company, used Cannes Lions 2019 to unveil four big-data and AI-based solutions designed to help brands, advertising agencies...

Advertising collaboration just got bigger, with OpenAP and NCC Media deal

OpenAP, the audience-based advertising collaboration involving FOX, NBCUniversal, Viacom and Univision, has joined forces with NCC Media, the ad sales, technology and marketing company jointly owned by Charter, Comcast and Cox. Advertisers can buy against OpenAP audience segments and reach 85 million cable homes covered through the agreement. This is another illustration of how the TV industry is working together to create scale for data-driven advertising.

Data-driven advertising and the future of currencies are among the themes at Big Day...

Big Day of Data, the one-day event focused on how data drives effectiveness, efficiency, customer satisfaction and profitability across the media value-chain , is...

IMDb TV plans European expansion

Ad-supported video streaming service IMDb Freedive has rebranded to IMDb TV and announced plans to launch in Europe later this year. The Amazon-owned film and TV service also said that it will triple its content selection in the coming months.

Gracenote launches Video Popularity Score

Nielsen-owned Gracenote has launched Gracenote Video Popularity Score, a new data offering designed to help entertainment providers understand the TV shows and movies that viewers want to watch. The solution is part of Gracenote’s Advanced Discovery suite of metadata products.

Vewd and Innopia partner on streaming media device

Smart TV and OTT software provider Vewd has partnered with South Korean smart device manufacturer, Innopia, to launch a joint HDMI-based streaming media device. The...

ProSiebenSat.1 and Discovery launch German streaming service Joyn

ProSiebenSat.1 and Discovery have launched their joint-venture ad-supported video streaming service, Joyn, in Germany. The free app offers 55 live TV channels, on-demand content during a 30-day catch-up window, and has as 10 originals in the works. A premium tier for Joyn is due to roll out in the winter.

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