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Pubmatic and Samba TV join forces to help global brands target hard-to-reach audiences

Samba TV’s extensive first-party data, which is gathered from Smart TVs and includes insights on viewing behaviour across broadcast and streaming, is being integrated...

Finecast expands its addressable TV audience pool to include Roku, Rakuten and Pluto

Finecast, which helps advertisers define and run targeted advertising campaigns across broadcast and streaming environments, has ‘onboarded’ four new inventory supply partners as it...

DAZN’s Serie A win will mean less broadcasting and more streaming

DAZN’s rights triumph in Italy, which means the streaming sports service will be the new home of Serie A, is perhaps the best example yet of a born-digital service taking domestic sports from an ‘incumbent’ Pay TV provider. It also means ultra-premium live sport will migrate from satellite to broadband, and this partly explains the close collaboration between DAZN and TIM, whose fixed network is making ultra-fast broadband available even into the heart of rural Italy.

Anti-piracy is the $28 billion no-brainer, as Ampere Analysis study shows pirate users can...

The television industry is sitting on a $28 billion bonanza and has to become more determined to shut down pirate sports services in order to access it. A study of 6,000 sports fans by the analyst firm Ampere Analysis asked what it would take to get piracy users to convert to legal services. 74% of the sports fans are willing to switch from illegal streams if a legitimate alternative is available and if the illegal streams become unreliable.

The future of streaming television: leading media companies outline their strategies at Videoscape Europe...

Videoscape Europe features a strong speaker line-up to address the challenges and opportunities as media owners put streaming front-and-centre. This strategy conference is free to watch online this Thursday, March 25. There are senior executives from NBCU, ITV, Orange France, Discovery, ViacomCBS, NLziet, AMC Networks, Twitter, Corus Entertainment, Cinedigm Corp, Revry, Rakuten Advertising, Marquee TV, Struum, Foxuum, Ampere Analysis, Omdia, TV 2 Denmark, Elisa Eesti, Havas Media Group and others.

Adwanted Group makes strategic investment in Mediatel

The two companies share strong synergies across media trading systems, planning tools and data. There are no changes to management or brand. Adwanted and Mediatel will use their combined strength to seek even more international growth.

Clarissa business insights solution puts emphasis on breaking siloes to make smarter connections between...

Synamedia has released a business insights solution called Clarissa that puts a high level of emphasis on unifying television services and the data that underpins them. The idea is that by providing a holistic view of content, CX, UX, QoS and even advertising, smarter connections can be made that will have a meaningful impact on business critical KPIs.

Telekom Slovenije onboards cloud gaming for digital TV customers

The telco now offers 50 game console titles that can be played in UHD on the main television, having white-labelled a cloud gaming platform provided by Gamestream. Bouygues Telecom is also working with Gamestream to help launch a gaming brand in France called Pleio.

NBCU calls time on ratings-based trading for all advertising on its local TV stations

NBCUniversal has stopped using ratings to trade inventory on its local stations and the NBC Sports regional networks. The company believes this will put local TV on a level playing field with digital by helping marketers evaluate their entire campaigns more easily. It will also mean no more zero Nielsen ratings when some people are definitely watching shows.

Massive growth at TV3 Group’s streaming service, Go3, helped by originals and distribution partnerships

TV3 Group, a media leader in the Baltics, has seen 300% growth of its Go3 streaming subscriber base in the last year, with the average customer now spending three hours a day on the service. The company lists originals, international content and strong cable and IPTV distribution partnerships as the keys to success.

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