Newswire

The global ad market has recovered more rapidly than expected from the coronavirus induced slump and is now forecast to shrink by 7.5% across 2020 as a whole, according to Zenith, which is also predicting that global adspend will grow by 5.6% in 2021, thanks partly to the delayed summer Olympics and UEFA Euro football tournament. 2022 brings another 5.2% adspend boost but that still leaves a $70 billion shortfall on where the market was expected to be, based on pre-pandemic projections.

Buyers will be able to access Samsung TV Plus inventory through Planet V, ITV's advanced advertising platform, from early 2021. The collaboration marks another significant milestone for Planet V as a platform for all premium video, according to ITV. The broadcaster is in talks with multiple publishers and broadcasters about shared usage.

Finecast recently published a major piece of research called ‘Thinking Inside the Box’ that looks at TV and addressable TV advertising in a changing...

TVSquared, a global leader in TV measurement and attribution, and Blockgraph, a privacy-focused audience connectivity, collaboration and authentication platform for media companies, have partnered...

The comprehensive partnership combines Kaltura’s cloud TV platform capabilities, CommScope’s video delivery and CPE solutions and AWS cloud technology, with CommScope providing professional services and systems integration. The plan is to help service providers and media owners to migrate video functions from on-premise to the cloud.

The pirate network KBoxServ provided illegal access to 77,000 TV episodes and 7,000 movies, promoted on social media and delivered complete with advertising via pre-configured IPTV devices using servers situated across Europe. They were brought down by a combination of Canal+ Group, NAGRA-Kudelski, Europol, Eurojust and police in Canton of Vaud, Switzerland.

Foxtel has chosen TiVo to support voice search across linear TV and VOD on its Pay TV platform (in Australia). The company already uses...

Unruly has signed a global partnership with LG Electronics that enables advertisers to access native Smart TV ad placements through its UnrulyX SSP, which...

Comscore’s brand safety and contextual categorisation segments for premium video, including connected TV, are now available for use in Europe, Latin America and Asia-Pacific,...

A new report identifies incentives that could lure pirate sports viewers to legal services, including more access tiers to suit different budgets. It advises rights holders to be wary of exclusive deals with operators who lack a viable multiscreen offering, and suggests clawback clauses so licensees get money back if piracy exceeds defined limits in a local market.