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Discovery rolls out discovery+ across Canada, with partnerships for marketing and programmatic advertising
The TV channel owner, Discovery, rolled out its D2C streaming service, discovery+, across Canada last month, offering subscribers access to 200 exclusive, original series...
The growing value of attention as an engagement metric and currency
Last month, during the Future of Media event in London, one prominent theme was advertisers’ need for better performance metrics and cross-platform measurement for...
New remote control enables voice upgrade to existing Roku streamers and Roku Smart TVs
Earlier this month, the connected TV device manufacturer, Roku, made the Roku Voice Remote available for purchase in the UK. The CTV accessory can...
The road to truly converged, cross-screen TV advertising
TVSquared is helping to drive the transformation to holistic cross-screen planning and campaign management, and the launch of its ADvantage XP solution in the...
UK marketers intend to spend more on advanced TV advertising, new research shows
The Comcast-owned video software company, FreeWheel, recently commissioned a survey of marketing agencies and advertisers (conducted by CoLab, an independent research company), which shows...
NOS harnesses the Metrological Application Platform for additional set-top box apps and OTT services
NOS is harnessing the previously integrated Metrological Application Platform (provided by the Comcast owned, TV applications solutions company, Metrological) on its UMA set-top box...
RAI leverages watermarking and anti-piracy services to prevent illicit sharing of streaming content
Radio Televisione Italiana (RAI), Italy’s free-to-air public broadcaster and a major producer of original content across Europe, recently began deploying watermark-based content protection for its streaming service, to safeguard against illegal TV pirating activity and copyright infringement.
ThinkAnalytics targeted advertising solution predicts purchase intent based on viewing behaviour
ThinkAnalytics, the personalised content discovery provider, recently announced further enhancements to its addressable advertising solution, ThinkAdvertising, which integrates first-party behavioural data and content analysis...
Pandemic-fuelled ‘Enterprisation’ of home is an opportunity for service providers offering whole-home Wi-Fi
A survey of U.S., UK and German consumers highlights the opportunity for service providers to take responsibility for whole-home Wi-Fi QoE – with an extra €5 sitting on the table in many homes for those that provide a fast and consistent service. The survey also shows the extent to which the pandemic strained Wi-Fi and customer-provider relationships, with 49% of respondents saying they considered switching broadband operators due to Wi-Fi issues during the period.
HBO Max launches in Europe late October, including in Nordics and Spain
Warner Media’s direct-to-consumer streaming platform, HBO Max, launches in six European markets this autumn before rolling out in a further 14 during 2022. The Warner Bros, HBO, DC and Cartoon Network brands are combined with U.S. and international ‘Max Originals’. The service is already available in the U.S., Latin America and the Caribbean.
