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Telenet, SBS and Vlerick Business School publish addressable advertising white paper

A research group featuring Belgian Pay TV provider Telenet, SBS Belgium (the first broadcaster in Belgium to enable its inventory for addressable advertising on...

AMC’s Spanish showcase channel designed to ease content discovery and boost Pay TV partners

AMC Networks International Southern Europe is launching a new channel in Spain that will showcase content from across its portfolio of subscription TV channels in the country. Free to Vodafone TV and Orange TV customers, SELEKT makes some of the best AMC content easier to find, boosts the value of a Pay TV subscription, and will generate additional advertising revenue.

ADvantage XP helps demonstrate advertising reach extension by channel and platform, together with attribution

ADvantage XP, described as the premier tier of the ADvantage analytics platform from TVSquared, has just been launched to measure the effectiveness of TV...

60% of U.S. Pay TV customers are interested in receiving online video services as...

New research from Parks Associates shows that 60% of Pay TV subscribers in the U.S. are interested in streaming movies and TV shows from...

Comcast NBCUniversal Sky launches annual ‘developer conference’ with an advertising focus

In further evidence of how Comcast NBCUniversal Sky views itself as a global platform with scale comparable only to the biggest born-digital companies, the...

Go Malta deploys Android TV Operator Tier platform and STBs, harnessing Amino technologies

GO Malta, the quad-play service provider with 500,000 customers in Malta, is deploying an Android TV-based television offering that combines broadcast TV with apps streaming. A GO remote control button takes viewers directly to the GO Malta experience. Amino has supplied its Amigo 7X client devices, AminoOS middleware and the Amino Engage cloud-based service management solution. Viewers are already responding very positively.

MGM extends use of Eluvio Content Fabric to support pre-release screenings and licensee marketing

MGM has signed a multi-year agreement to extend its use of the Eluvio Content Fabric and so enable ticketed pre-release screenings of new shows...

Revry closes seed funding round with claims it is set to become the most...

Revry, which claims to be the world’s first global LGBTQ+ TV streaming network, and which is now tripling its growth annually, has announced the...

Videonet to host addressable advertising webcast featuring European pioneer Proximus

Videonet is hosting a live webcast on Wednesday, February 3 (at 1600 CET / 1500 GMT / 1000 EST) that includes Proximus (the Belgian...

STB and advertising data gathered by TVbeat will be the primary source of truth...

Sky’s advertising sales arm, Sky Media, has appointed TVbeat as the ‘System of Note’ to ingest, process and harmonise data from various sources across...

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