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2022 adspend will be $70 billion lower than if Covid-19 had never happened

The global ad market has recovered more rapidly than expected from the coronavirus induced slump and is now forecast to shrink by 7.5% across 2020 as a whole, according to Zenith, which is also predicting that global adspend will grow by 5.6% in 2021, thanks partly to the delayed summer Olympics and UEFA Euro football tournament. 2022 brings another 5.2% adspend boost but that still leaves a $70 billion shortfall on where the market was expected to be, based on pre-pandemic projections.

Samsung TV Plus is first third-party publisher partner for ITV’s Planet V

Buyers will be able to access Samsung TV Plus inventory through Planet V, ITV's advanced advertising platform, from early 2021. The collaboration marks another significant milestone for Planet V as a platform for all premium video, according to ITV. The broadcaster is in talks with multiple publishers and broadcasters about shared usage.
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TV and addressable advertising in a transforming media landscape

Finecast recently published a major piece of research called ‘Thinking Inside the Box’ that looks at TV and addressable TV advertising in a changing...

Cross-channel measurement and ID resolution “becomes a reality” thanks to TVSquared and Blockgraph collaboration

TVSquared, a global leader in TV measurement and attribution, and Blockgraph, a privacy-focused audience connectivity, collaboration and authentication platform for media companies, have partnered...

CommScope and Kaltura partnership will help service providers adopt cloud TV platforms

The comprehensive partnership combines Kaltura’s cloud TV platform capabilities, CommScope’s video delivery and CPE solutions and AWS cloud technology, with CommScope providing professional services and systems integration. The plan is to help service providers and media owners to migrate video functions from on-premise to the cloud.

Swiss piracy shutdown demonstrates the power of collaboration

The pirate network KBoxServ provided illegal access to 77,000 TV episodes and 7,000 movies, promoted on social media and delivered complete with advertising via pre-configured IPTV devices using servers situated across Europe. They were brought down by a combination of Canal+ Group, NAGRA-Kudelski, Europol, Eurojust and police in Canton of Vaud, Switzerland.

Foxtel chooses TiVo for conversational voice search

Foxtel has chosen TiVo to support voice search across linear TV and VOD on its Pay TV platform (in Australia). The company already uses...

Advertisers can buy inventory on LG Smart TVs globally via Unruly SSP

Unruly has signed a global partnership with LG Electronics that enables advertisers to access native Smart TV ad placements through its UnrulyX SSP, which...

Comscore expands access to programmatic buying of contextually relevant inventory

Comscore’s brand safety and contextual categorisation segments for premium video, including connected TV, are now available for use in Europe, Latin America and Asia-Pacific,...

Convincing pirate viewers to break the habit: new report reveals how

A new report identifies incentives that could lure pirate sports viewers to legal services, including more access tiers to suit different budgets. It advises rights holders to be wary of exclusive deals with operators who lack a viable multiscreen offering, and suggests clawback clauses so licensees get money back if piracy exceeds defined limits in a local market.

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