Newswire

Home Newswire

Light linear viewers in UK are watching 51% more television since lockdown

In the UK, there has been an incredible 51% increase in TV viewing among the group of consumers defined as ‘light linear viewers’ since...

YoY Q1 advertising revenue falls of 9% at TF1 and M6, and 11% at...

Ampere Analysis has been gathering data on the impact of the coronavirus lockdowns on advertising at European broadcasters. In a recent note, the firm...

Top ten U.S. service providers lose 2.3 million subscribers in Q1

The research firm informitv, whose Multiscreen Index tracks Pay TV subscriptions, says the top ten service providers in the United States collectively lost 2.33...

Digital viewing records broken at UK broadcaster Channel 5, following 184% YoY boost

Channel 5’s My5 VOD service has achieved its strongest ever week of viewing (overtaking its previous high in week 4 of 2016, when Big...

Global SVOD subscriptions will grow by 170 million in 2020, says Digital TV Research

The total of global SVOD subscribers will climb by 170 million this year alone. About $16 billion will be added to global online TV...

Sky Media makes £1m of AdSmart campaigns available to small businesses

Sky Media, the advertising sales arm of Sky, has launched its AdSmart SME support scheme, called the SME100. The £1 million fund will provide...

The supply of new TV shows will be disrupted for over a year, says...

Over half of scripted titles that would normally have been released in the second half of this year are at risk of delays, and a further 5%-10% of scripted titles due for autumn release are likely be lost entirely due to the current production shutdown. These are the figures released by Ampere Analysis in the same week that the UK broadcast industry published safe working guidelines to help get production back on its feet.

IBC cancelled – website says the event is going virtual

IBC 2020 – which was the last hope for a mass-scale, full ecosystem television industry exhibition this year – has been cancelled due to...

The Future of TV Advertising UK – full agenda online

The Future of TV Advertising UK – a one-day, streamed thought-leadership event, tackles some of the biggest issues in ad-supported television on Thursday, April...

Why now is a good moment for brands to advertise on TV

Television audiences have sky-rocketed. Shopping behaviours have been forcefully disrupted, and there is an opportunity to try to cement new consumer patterns. Competitors may have withdrawn or reduced budget, so it is easier to gain share of voice and maybe share of market. Smaller brands can get more access to inventory. These are some of the reasons given this week for brands to keep faith in TV campaigns.

Most Popular

Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
Sign up to receive the weekly Videonet newsletter
ErrorHere