Newswire

Server/cache technology provider Varnish Software believes that as more content moves ‘online’ we need a step-change in the performance and economics of streaming content delivery. The company has published a White Paper that explores how to protect the origin/backend from the threat of overload and achieve best-in-class reliability. It also reviews the considerations that are driving more streaming service providers towards a private, DIY CDN model, among other things.

LiveU is set to demo its global newsgathering artificial intelligence (AI) service at IBC, along with its portfolio of 5G-enabled solutions for news and...

TV2 Sumo, the streaming service from Norwegian commercial broadcaster TV2, has selected Norigin Media to build and launch new TV apps. The TV2 Sumo apps...

Multiscreen-video software provider, 3 Screen Solutions (3SS), will demonstrate how operators can enhance their Android TV services with its personalised voice search offering at...

Securing content, optimising monetisation and improving consumer satisfaction across pay-TV will be some of the themes highlighted by NAGRA at IBC this year. Showcasing its...

Music video provider Vevo has partnered with smart TV OTT software provider Vewd, in a move that will make the Vevo platform available on...

Ad recall is boosted by 49% if addressable ads make up at least half of the ads shown to someone, with the rest being classic linear TV ads. Campaigns including AdSmart alongside linear spot activity are 14% more likely to be discussed with friends and peers by the viewers exposed to them. The Sky Media study is the most comprehensive research into the UK addressable TV market ever.

Twine4Car from ACCESS CO. is a flexible multimedia content service for automotive manufacturers that includes software components, video and audio content rights and consulting expertise. Viacom is pioneering the delivery of television content to connected vehicles, working with Twine4Car. The media owner sees in-car entertainment as an exciting new frontier for video.

Discovery is using the deal to expand its Eurosport distribution in Austria, Germany, Italy and Spain, saying it always looks for new partners that can help get its brands and content to more fans. Discovery continues to develop its own multi-sport OTT service, Eurosport Player, “for fans who want a deeper experience”. DAZN is also sub-licensing 45 Bundesliga matches from Discovery in Germany and Austria for the next two seasons.

The largest ever study of addressable TV advertising in the UK proves the impact of targeting. Spontaneous ad recall rises 10% and spontaneous brand awareness increases by an average 4% when both are compared to linear advertising. AdSmart audiences have a 13% higher emotional response and enjoy TV advertising 10% more than linear-only ad viewers. New-to-TV brands are among the biggest winners from addressable TV with a 20% boost in purchase metrics.