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Liberty Global, Swisscom and ITV will discuss next-generation content discovery on new Videonet webcast

ITV, Liberty Global and Swisscom TV will be outlining their advanced content discovery strategies and best practice during a live webcast hosted by Videonet...

Innovative ‘Picture in Picture’ addressable ad format designed to boost inventory in live sport

Transmit has developed an ad format where, at opportune moments in live sport, like during a break in play, a second video box appears containing an ad and performs an audio takeover. The sports event keeps playing alongside it, muted. The platform decides on appropriate placement opportunities and uses server-side ad insertion with programmatic technology. The sports SVOD, FloSports, is among the early users.

IRIS.TV will help AVOD provider Plex introduce contextual advertising

The streaming service Plex will be able to go beyond basic keyword-based content analysis and provide insights on the topic within the content they appear against, for example. This transparency is expected to increase buyer confidence in connected TV inventory.

Allente leads the way with Google Common Broadcast Stack on an Android TV Operator...

The Nordics Pay TV leader is pioneering the use of Google Common Broadcast Stack on its new Android TV Operator Tier PVRs, which will ship to consumers in Q3. KAON Media, 3SS, NAGRA and Google collaborated to complete the new PVR project in just six months. Google Common Broadcast Stack improves the integration of broadcast channel zapping and recording and is expected to accelerate the reach of Android TV OS worldwide.

Comcast and ViacomCBS joint venture will create SVOD service for 20 European markets

Comcast and ViacomCBS are combining forces to launch a direct-to-consumer SVOD service that will host content from SHOWTIME, Nickelodeon, Paramount Pictures, Paramount+ Originals, Sky Studios, Universal Pictures and Peacock. It will not be available in countries where Paramount+ is coming to the Sky platform, but 20 markets are covered including Spain, Poland, Sweden, Netherlands and Czech Republic. The companies want a service they can scale quickly to a potential 90 million homes, combining the best of European and U.S. content.

NFL uses streaming service to reach Polish hospitality venues, harnessing a connected TV app

Screach is a streaming-to-hospitality-venue service, enabling bars, cafes, restaurants and hotels to show sports content using just a broadband connection, on their existing television sets. No satellite or cable TV connections are needed. The company has signed a deal with the NFL to show its American football in Poland this season as the sports league looks to extend its reach, including into younger audiences.

ViacomCBS calls on UK independent producers to pitch show ideas for Paramount+

ViacomCBS Networks UK used the Edinburgh Television Festival in August to confirm that it is commissioning new, original content from the UK for its Paramount+ SVOD service, which launches in the country next year. The company has started work on its factual, documentary, unscripted and drama slates and said, “All ideas are welcome…if the ideas are good enough, we’ll go for it.”

Elisa launches its next-gen TV platform harnessing Android TV Operator Tier

The Estonian telco and TV provider has built a multiscreen user experience that centres around an Android TV Operator Tier set-top box that can be used across multiple network types. Leading streaming services are fully integrated into the UI. 3SS acted as prime integrator and provides the UX and apps UX management, with Technicolor providing the set-top box.

Synamedia positions itself for growth in edge watermarking, with ContentArmor acquisition

Synamedia, the video software provider that among other things provides content protection, antipiracy services, addressable TV advertising technology and streaming platform and service delivery...

Paramount+ will be made available on Sky across Europe in 2022

The deal covers six markets as Sky doubles-down on its super-aggregation strategy. The streaming service will be free to Sky Cinema subscribers at launch. ‘Carriage’ of Paramount+ is part of a large and expanded deal that confirms the long-term presence of ViacomCBS linear channels on Sky and sees Sky continue to represent VIMN for ad sales.

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