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Streamers can offer broadcast-like control of ad breaks

Streaming video ‘publishers’ can provide advertisers with the kind of ad break controls they are used to in broadcast TV thanks to a technology partnership between Unruly and Publica. Competitive separation and the ability to guarantee the first position within a break become possible.

Netflix leads growing SVOD interest in formatted shows

Unscripted show formats remain a key differentiator for ‘traditional’ television and linear channels still dominate format commissions, but streamers accounted for 12% of commissions in the last year. “Netflix is beginning to invest in its original unscripted formats on an industrial scale,” says Ampere Analysis.

DAZN launches two broadcast channels as part of Vodafone Germany partnership

The sports service DAZN and Vodafone Germany have unveiled a major partnership that means Vodafone TV customers can access the DAZN app and two new broadcast HD linear channels for €9.99 per month, with the fee added to the existing television bill. The app provides the full DAZN experience including alternative audio feeds and catch-up. The linear channels appear in the standard EPG and are delivered via the cable network.

A&E and Crown Media are latest to join Xandr’s multi-broadcaster audience buying platform

Channels from A+E Networks (A&E and HISTORY) and Crown Media are now participating in automated audience-based selling with the Invest TV platform from Xandr...

Google and Roku among early leaders in The European Connected TV Initiative

The European Connected TV Initiative is looking to facilitate cross-industry dialogue to help grow the connected TV market, exploring opportunities as well as potential barriers and the practical steps needed to overcome them. Google and Roku are two of the launch partners, stressing the growing importance of streaming and the aim of helping advertisers to respond effectively to this developing space.

Altice discusses the use of RDK in a multi access network environment

There is a rare opportunity tomorrow (Thursday, October 22) to hear one of the world’s leading TV and broadband service providers, Altice, talking about...

Network operators need to rethink CDNs for 5G, says Varnish, as it offers tech...

Consumer expectations of 5G have been set high, but to make them a reality, network operators are going to have to rethink how they architect their content delivery and move storage and caching to the outermost edge of the network, according to Varnish Software, which has just launched a 5G-ready virtualized CDN solution to meet this requirement. Varnish Edge Cloud includes edge caching software and enables 150Gbps throughput from a single node, sub-millisecond time-to-first-byte latencies, and 100,000 concurrent users per node.

Changing the economics of the Internet: BT’s Open Caching CDN hailed as game-changer

The UK telco BT is the flagship customer for a new ‘as-a-service’ offering based on Open Caching that enables service providers to deploy CDN capabilities inside their networks, drive new revenue by becoming an active part of the content delivery value chain, and support ever-growing demands for video streaming. The solution at BT adds multiple terabytes of cost-effective capacity and gives the service provider the first 5G MEC capability in the UK. Video can be the killer app for the Internet without killing the Internet, say the companies behind the new technology.

AVOD is a smart addition to media plans, says VAB after consumer study

People of all ages and demographic groups have become more comfortable using streaming services, especially those that are advertiser supported, making AVOD a smart...

Thursday evening digital networking event aims to recreate industry connections

‘Media Meet & Greet’ is an online networking event organised by Broadcast Projects and Deal Room Events with the “aim of helping you re-create...

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