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White Paper explores the future of streaming delivery– “beyond the inflection point”

Server/cache technology provider Varnish Software believes that as more content moves ‘online’ we need a step-change in the performance and economics of streaming content delivery. The company has published a White Paper that explores how to protect the origin/backend from the threat of overload and achieve best-in-class reliability. It also reviews the considerations that are driving more streaming service providers towards a private, DIY CDN model, among other things.

IBC 2019: LiveU to demo AI service for newsgathering

LiveU is set to demo its global newsgathering artificial intelligence (AI) service at IBC, along with its portfolio of 5G-enabled solutions for news and...

IBC 2019: Norway’s TV2 partners with Norigin Media for TV apps

TV2 Sumo, the streaming service from Norwegian commercial broadcaster TV2, has selected Norigin Media to build and launch new TV apps. The TV2 Sumo apps...

IBC 2019: 3SS set to demo 3READY Assistant for Android TV services

Multiscreen-video software provider, 3 Screen Solutions (3SS), will demonstrate how operators can enhance their Android TV services with its personalised voice search offering at...

IBC 2019: NAGRA sets focus on four key areas at IBC 2019

Securing content, optimising monetisation and improving consumer satisfaction across pay-TV will be some of the themes highlighted by NAGRA at IBC this year. Showcasing its...

IBC 2019: Vevo partners with Vewd for global smart TV distribution

Music video provider Vevo has partnered with smart TV OTT software provider Vewd, in a move that will make the Vevo platform available on...

Sky Media study demonstrates the power of using addressable and linear ads together

Ad recall is boosted by 49% if addressable ads make up at least half of the ads shown to someone, with the rest being classic linear TV ads. Campaigns including AdSmart alongside linear spot activity are 14% more likely to be discussed with friends and peers by the viewers exposed to them. The Sky Media study is the most comprehensive research into the UK addressable TV market ever.

Viacom makes its TV brands available for aggregated car infotainment content/tech service

Twine4Car from ACCESS CO. is a flexible multimedia content service for automotive manufacturers that includes software components, video and audio content rights and consulting expertise. Viacom is pioneering the delivery of television content to connected vehicles, working with Twine4Car. The media owner sees in-car entertainment as an exciting new frontier for video.

DAZN to offer Eurosport channels in four markets and exclusive Bundesliga matches in Germany...

Discovery is using the deal to expand its Eurosport distribution in Austria, Germany, Italy and Spain, saying it always looks for new partners that can help get its brands and content to more fans. Discovery continues to develop its own multi-sport OTT service, Eurosport Player, “for fans who want a deeper experience”. DAZN is also sub-licensing 45 Bundesliga matches from Discovery in Germany and Austria for the next two seasons.

Five-year study reveals impact of AdSmart, including 4% better brand awareness and 10% better...

The largest ever study of addressable TV advertising in the UK proves the impact of targeting. Spontaneous ad recall rises 10% and spontaneous brand awareness increases by an average 4% when both are compared to linear advertising. AdSmart audiences have a 13% higher emotional response and enjoy TV advertising 10% more than linear-only ad viewers. New-to-TV brands are among the biggest winners from addressable TV with a 20% boost in purchase metrics.

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