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Why now is a good moment for brands to advertise on TV

Television audiences have sky-rocketed. Shopping behaviours have been forcefully disrupted, and there is an opportunity to try to cement new consumer patterns. Competitors may have withdrawn or reduced budget, so it is easier to gain share of voice and maybe share of market. Smaller brands can get more access to inventory. These are some of the reasons given this week for brands to keep faith in TV campaigns.

One-in-ten TV subscribers now has access to UHD, as Ultra HD Forum releases v2.3...

Ultra HD Forum, the non-profit UHD advocate, has shared what it calls encouraging findings from its all-new UHD Service Tracker. The organisation is now...

TSTT-AMPLIA launches multi-tenant Android TV solution for its own services and third-parties

TSTT-AMPLIA, which runs a FTTH network and television services in Trinidad and Tobago, is launching an Android TV solution from Zappware in a multi-tenant...

Safeguarding and growing OTT and CTV advertising revenues in the wake of Covid-19 –...

ITV, Channel 4, Roku and Pubmatic executives will explore, live, the challenges that Covid-19 has presented to the premium video advertising market and explore how TV providers/publishers can monetise growing audiences across connected TV and OTT despite advertising budgets being reduced. Discussion points include how video publishers can mitigate against a contracting market.

Videonet Connected TV Awards winners to be revealed Thursday

The results of the Videonet Connected TV Awards 2020 will be announced on Thursday, April 16, during a streamed ‘ceremony’ starting at 1600 BST/1700...

Consumer sentiment data sums up the threat to advertising

Two consumer insight/research specialists are publishing weekly updates on the impact of coronavirus on UK consumers. The latest shows that people expect an average wait of five months before visiting a restaurant, going to the cinema or spending the day at a visitor attraction. The data also shows that some people are actually watching less TV – though they are a minority.

New Videonet report considers next steps for service providers, beyond broadband

Even ultra-fast broadband will become commoditised, so communications service providers (CSPs) need to think about how they differentiate themselves and where they make money...

Digital fortnights will focus on the future of advertising and streaming

Mediatel Events has announced a series of digital content fortnights focused on the future of advertising and the future of streaming, each one populated with live webcasts and one-day streamed thought-leadership (virtual) conferences, as a response to the coronavirus lockdowns and social distancing. Videonet will be one of the key media partners supporting the initiative and will publish a series of interviews, opinion pieces and reports around the different topics.

Even moderate GDP growth reductions will hurt Pay TV 18 months down the line,...

Ampere Analysis has modelled the potential impact of COVID-19 on Pay TV operators and it points to accelerated cord-cutting in the long-term in favour of lower cost subscription OTT products, regardless of any short-term boost to television consumption. The problem, of course, is the likelihood of reduced GDP growth. In recessions, Pay TV is usually affected 12-24 months after the initial economic shock.

ANGA COM is postponed to June 2021 due to coronavirus

ANGA COM Exhibition & Conference, which was scheduled for mid-May, has been postponed to next year due to coronavirus and related directions from relevant...

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