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The rate of decline in youth TV viewing is going to slow sharply, Enders...

Enders Analysis is forecasting that the rate of decline in TV viewing among younger people is going to slow dramatically. Speaking at a Westminster...

Lord Best gives a vote of confidence in the commercial TV business model

Lord Best, Chair of the House of Lords Communications Committee, gave a qualified vote of confidence in the commercial TV business model this week,...

Ooyala claims a first with its holistic ad platform that combines direct and programmatic...

The Ooyala Pulse advertising solution, which fuses an ad server and programmatic platform into a single solution and so combines both direct ad decisioning...

Google is exclusive digital DAI ad sales partner for BT Sport

BT Sport has teamed up with Google as its exclusive digital sales partner for dynamically inserted advertising that is sold against live sporting events....

What a Disney/Netflix merger would mean – Ampere Analysis provides some insights

Referring to speculation about a merger between Disney and Netflix, Ampere Analysis has been considering the potential impact of such a deal. The research...

‘Show dumping’ is a modern problem for confused viewers; TiVo (now including Rovi) has...

‘Show dumping’ is a worrying phenomenon (depending on where you sit in the value chain) identified by TiVo (which now includes the original TiVo...

Sky Media boss: adtech over-promising, under-delivering

A culture of over-promising and under-delivering is creating a "very, very complicated" adtech market, the deputy MD of Sky Media has warned. Speaking at a...

Enhanced TV metadata increases ad effectiveness and boosts propensity to purchase

Two technical papers on the use of enhanced metadata for TV advertising and t-commerce were presented to delegates on the first day of the IBC 2016 conference. The papers from Prime Focus Technologies in India and Belgian startup Appiness both demonstrated benefits; the first in ad affectiveness, the second in propensity to purchase.

NBCU: Reality TV SVOD service Hayu achieving 60-minute average session times on Virgin’s TiVo

NBCUniversal’s new SVOD service Hayu, which shows US reality shows in the UK, Ireland and Australia the day after they become available in the US, is performing well on Virgin Media's TiVo box, according to Hendrik McDermott, NBCUniversal International's Senior Vice President of Branded On Demand content, and is set to be rolled out to other countries.

Netflix leverages original content to attract pay-TV partners with a ‘complementary’ offer

At IBC, Netflix's Vice President of Business Development for EMEA, Christopher Whiteley, emphasised the importance the company attached to making deals with pay-TV operators to carry its service on their set-top boxes - positioning the service as providing them with a 'complementary' content offer.

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