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Why Android TV testing automation is more important than ever

In a world where most users have Smart TVs, STBs, gaming consoles and mobile devices capable of playing streaming apps on their home entertainment set-ups, how can any provider become the go-to method for watching video? The answer is simple: by providing the best end-user experience. This means testing automation and proactive monitoring are essential tools for any operator working with Android TV. Content providers on Android TV should also be testing how their own app works and interacts with Google’s OS.

The five pillars for building a successful live streaming strategy at scale

Live streaming consumption has grown dramatically over the past few years. As a consequence, broadcasters are increasingly looking for high-quality solutions to allow them to deliver live events effectively and safely. Gonzalo de la Vega, VP Strategic Products at Fastly, gives his opinion on how broadcasters can take their live streaming services to the next level, outlining the need to observe real-time performance metrics, eliminate single points of failure, enforce control (like authentication and rights management), pre-test and contingency plan.

AVOD is inevitable, but what’s the big deal?

Fears of ‘subscription saturation’ in the crowded streaming market, and price-conscious audiences cutting non-essentials in a cost-of-living crisis, creates the conditions for AVOD to flourish. It may even be an option to fund the BBC in future. In the rest of the streaming market, SVOD platforms will explore AVOD and AVOD platforms will explore SVOD, and the lines between the two will blur until few streaming providers, if any, offer a single monetisation model.

It’s not perfect (yet) but utilising addressable TV can be game changing for brands...

CTV is often presented as the Holy Grail for advertisers – the best of TV’s big screen branding power with digital precision and targeting, but then you hear reasons why the Holy Grail is so elusive: that measurement isn’t quite there, that brands would prefer to run campaigns through one DSP, with universal ID techniques and perfect data matching. This is not realistic yet, but it is possible to harness addressable TV on CTV today, at scale, to help offset the decline in traditional content viewing. Buyers have to embrace cross-platform advertising and the diversity of the CTV environment, considering every TV endpoint with quality content. There are ways to pull addressable CTV campaigns together, and third-party research firms are shedding light on audiences – and those audiences are there.

How OTT giants and Tier-1 network operators are working together to future-proof video streaming

OTT streaming, accelerated by D2C services, the migration of sports rights to streaming services and more interest in 4K, is placing an unprecedented load on networks and creating a danger of congestion and reduced QoE. By joining forces and using the latest advanced CDN and multicast ABR technologies, content providers and network operators can deliver exceptional quality at lower costs, and even create new revenues for both parties. Innovative partnerships can be born, like a network operator offering free or discounted OTT services to broadband customers, so that money does not even have to change hands. This article argues that streaming content providers should shift their attention from global CDNs to local network operator infrastructure to improve their content delivery strategy.

Connected TV to the Factor of X

ITV’s powerhouse results earlier this year and its determination to build on its streaming success with ITVX illustrate the opportunity for advertisers working with connected TV. With the Pluto TV FAST service running big outdoor campaigns across London and Disney looking towards AVOD, plus a cost-of-living crisis, CTV advertising has fast growth potential. Real-time data and precise targeting, and ways to link ad exposure to brand engagement, plus the opportunity for brands to harness their own CRM data for campaigns, means more budget will flow to connected TV.

Why the streaming industry needs to embrace sustainability initiatives

Sustainability in the media world is most likely an initiative undertaken by IT or facilities teams, but this article argues that change programmes should include more stakeholders in the decision-making process, with possibly a matrixed structure across offices of the CTO, CRO, and even the products team. “This will enable greater alignment of sustainability initiatives,” says the author, who lists the questions the CRO and products teams should be ready to answer for a sustainability project led by the office of the CTO.

The best practices that will drive advertiser success in 2022

Julie Selman, SVP Head of EMEA at Magnite, summarises the advertising trends to watch during the rest of 2022 and the best practices that will drive advertiser success. These include the ability to pivot media buying strategies to become truly omnichannel, and development and testing of new identity solutions ahead of third-party cookies being phased out. This article also highlights the opportunity for broadcasters and native OTT platforms to increase their footprint as AVOD adoption increases.

In the US, FAST services are booming. In the UK, they will struggle

Free ad-supported streaming TV (FAST) services benefit from a lack of U.S. viewer access to free linear TV, partly because of a national amnesia about the presence of over-the-air broadcast. Tens of millions are already using FASTs, generating billions in ad revenue. But it will be much harder in the UK for FASTs to carve out an audience. In the first of his monthly columns for Videonet, Colin Dixon, Founder & Chief Analyst at nScreenMedia, reviews the numbers and explains what is driving the growth trajectory in each market.

It’s about using your data, not just collecting it

The OTT video industry has only just started its journey to fully understand user behaviour and how to drive engagement. While most video executives acknowledge the need to experiment in order to improve engagement, only 27% are currently using data to decide how to adapt the UX. There is experimentation, but success is judged on overall usage, or more qualitative user group studies. UX adaptations often rely on the Product Team’s opinion which may, or may not, align with real behavioural insights. But it is possible to consult data to see which initiatives boost engagement – and then turn behavioural trends into actual UX changes.

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