As the major international showpiece for broadcasting and pay TV, IBC is a good place to go trend spotting and web speed emerged as...
Netflix has three core competencies that other OTT providers looking to break into European markets could learn from. It can combine service data with other seemingly unrelated data such as social to understand viewers more deeply. OTT video has a much better chance at building a real community of viewers, helped by the growth of social discovery. And personalization must permeate the entire OTT video service. Netflix famously has as many home screens as they have subscribers.
To understand why OTT is going to be the way millennials prefer to watch TV, we need to examine the biggest competitor for young viewers’ eyeballs - Social Networking. Companies like Facebook, Snapchat and Twitter can teach us how to design a user experience that is engaging and sticky. In their early days Facebook hailed the power of localisation and data and Snapchat emphases the power of putting people ‘in the moment’ and helping to build their identify.
The initial Guidelines from the Ultra HD Forum were delivered in time to help media companies bring broadcast and streaming UHD services to market this year. This constrained the technology choices. Future versions of the Guidelines will go beyond 10 bits for colour, include additional versions of HDR, address High Frame Rate and support the full scope of Next Generation Audio.
Ultra HDTV will bring the best viewing experience possible to consumers, with unmatched video quality and greatly improved audio quality coming soon. However producing...
The ultimate goal of the Ultra HD Forum is to make all components of the delivery infrastructure as readily interoperable as possible, both to...
80% of TV viewers want a remote control that is easy to use. The paradox is that users have more content, more services and more devices than ever before, but they want less complexity and to have fewer keys on a remote control, while maintaining their levels of choice. The challenge that content providers, and by extension manufacturers, have is ensuring ease of use. It begins with the remote control and, if successful, interactivity and monetised content could be just the click of a button away.
Software and hardware agnostic platforms in a virtualized, orchestrated environment enable broadcasters to simplify operations, better manage services and ensure the highest levels of performance across the workflow. They can still buy best-of-breed hardware and software but leverage the benefits of a multi-vendor environment and not be dependent on one technology, vendor or proprietary solution. A further benefit is that service orchestration has become the industry norm and can be accomplished efficiently and effectively.
TV effectiveness is measured using delivery metrics such as gross rating points (GRPs) and target rating points (TRPs) but marketers are realising they need a new efficiency metric that reflects the actual value each ad brings to a brand. Programmatic TV gives them the freedom to buy ads at short notice and constantly shift budget at a tactical level, with outcomes like cost per acquisition (CPA), cost per lead (CPL) and return on investment (ROI) guiding their optimisation decisions.
In video workflow, a micro-services architecture simplifies what was once complex. Each service is focused on a particular set of capabilities, with the ultimate goal being to break down the overall functionality into as small a service as is reasonable. This allows the services to operate and evolve independently; upgrades and fixes may be carried out as necessary, and verified and released on their own schedule, often several times a day through continuous and repeatable delivery.