For the first time, communications service providers have the ability to make customer experience delivery part of their day-to-day operations and their leading product. By operationalizing key areas of the business and contextualizing data that they already collect, they can better understand customers, improve operational efficiencies and make sure that every touch point with a customer is an opportunity to improve perceptions of their organization.
Startup accelerator programmes have exploded over the last decade but with disappointing overall outcomes. The emerging, next-generation accelerators tend to be more focused, typically aligning with a large corporate sponsor or industry to solve a specific set of problems. The accelerator-2.0 trend has entered the cable business in the form of the UpRamp Fiterator programme, created by CableLabs.
IP is about to revolutionize live production. It has taken a long time, but IP is coming to the facilities, which means broadcasters can start adopting IP and IT technology through the entire broadcast workflow and achieve the ambition of doing more with less. We now have proof that IP works in live production and an agreed plan for open standards. Many broadcasters are beginning to evaluate the technology in earnest.
The set-top box isn’t dead, just undergoing a revolution, with local features being reassigned to the cloud. It remains the most reliable and secure environment for operators. Nor are apps going to rule our video consumption in the near future. There is no such thing as an app vs operator environment threat in the multiscreen world – instead, they should be viewed as complementary.
Only Pay TV operators who prioritize innovation stand any chance of surviving in a more competitive video world. A key hurdle is lack of skills and operators must be attractive employers to tempt world-leading software developers. Long product cycles mean you have to spot new trends early. Operators need to have excellent insight into their customers and market, deploy platforms and processes designed to accelerate innovation, develop relationships with the best suppliers, and build partnerships with content companies that unlock new commercial opportunities.
We stand on the brink of a content revolution for the video advertising industry. The next generation of advertisers and video producers will be VR and 360 degree specialists, allowing brands to bring users to the centre of a concert crowd, the tunnel before a football game or even the site of a remote village in Ethopia and so solidify their voice and establish much more fully what they stand for. The challenge will be recruiting those creatives with the vision and expertise to develop advertising that delivers an unforgettable experience.
In the days immediately following IBC 2016, the UltraHD Forum hosted an HDR-focused UltraHD Plugfest involving 25 people from 17 TV/Video equipment manufacturers, content...
With user preferences moving from linear to on-demand, live content is a broadcaster’s most valuable asset and it is time for them to make more use of it. Partnering with sports bodies can attract audiences, and gamification encourages fans to engage with each other. Social media companies are ramping up their live capabilities and are another medium to harness. Facebook has reported that its average user watches live video three times longer than other video types.
As the major international showpiece for broadcasting and pay TV, IBC is a good place to go trend spotting and web speed emerged as...
Netflix has three core competencies that other OTT providers looking to break into European markets could learn from. It can combine service data with other seemingly unrelated data such as social to understand viewers more deeply. OTT video has a much better chance at building a real community of viewers, helped by the growth of social discovery. And personalization must permeate the entire OTT video service. Netflix famously has as many home screens as they have subscribers.