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Channel 4 on coronavirus, how TV has responded, and the advertising implications

Leading television executives give their views on how television has responded to the coronavirus crisis and the future of TV advertising when the storm finally passes. We also asked how they are ensuring there are new television shows to watch, and which crisis advertising campaigns they admire. Matt Salmon, Interim Director of Sales at Channel 4, takes the questions.

CNBC on coronavirus, how TV has responded, and the advertising implications

Leading television executives give their views on how television has responded to the coronavirus crisis and the future of TV advertising when the storm finally passes. We also asked how they are ensuring there are new television shows to watch, and which crisis advertising campaigns they admire. Kate McVeigh, Vice President, International Client Strategy and Development at CNBC International, takes the questions.

ITV on coronavirus, how TV has responded, and the advertising implications

Leading television executives give their views on how television has responded to the coronavirus crisis and the future of TV advertising when the storm finally passes. We also asked how they are ensuring there are new television shows to watch, and which crisis advertising campaigns they admire. Mark Trinder, Director of Commercial Sales and Partnerships at ITV, takes the questions.

Thinkbox on coronavirus, how TV has responded, and the advertising implications

Leading television executives give their views on how television has responded to the coronavirus crisis and the future of TV advertising when the storm finally passes. We also asked how they are ensuring there are new television shows to watch, and which crisis advertising campaigns they admire. Lindsey Clay, CEO of Thinkbox and President of the Global TV Group, takes the questions.

Following connected TV audiences – Q&A with Samsung Ads Europe

Alex Hole, VP Samsung Ads Europe, shares his views on viewing and audience trends, the role of advertising in the monetisation of streamed premium video, and the challenges for advertisers looking to maintain reach as linear viewing declines and streaming audiences could become more fragmented. He also discusses the value of connected TV to advertisers, and how this environment can be further improved for media buyers.

CNN on coronavirus, how TV has responded, and the advertising implications

Leading television executives give their views on how television has responded to the coronavirus crisis and the future of TV advertising when the storm finally passes. We also asked how they are ensuring there are new television shows to watch, and which crisis advertising campaigns they admire. Rob Bradley, Senior Vice President, CNN International Commercial, takes the questions.

ViacomCBS on coronavirus, how TV has responded, and the advertising implications

Leading television executives give their views on how television has responded to the coronavirus crisis and the future of TV advertising when the storm finally passes. We also asked how they are ensuring there are new television shows to watch, and which crisis advertising campaigns they admire. Christian Kurz, Senior VP, Global Consumer Insights at ViacomCBS takes the questions.

Sky Media on coronavirus, how TV has responded, and the advertising implications

Leading television executives give their views on how television has responded to the coronavirus crisis and the future of TV advertising when the storm finally passes. We also asked how they are ensuring there are new television shows to watch, and which crisis advertising campaigns they admire. Sarah Jones, Director of Planning at Sky Media, takes the questions.

Practical fixes to help TV advertising become more agile

TV audiences have surged, suggesting an opportunity for advertisers: hard to reach, desirable TV audiences that are suddenly sitting in front of TV screens during the day. However, when David Cloudsdale spoke to media people about the opportunity, their response was a collective shrug of the shoulders. Interesting research, but broadcast TV advertising is not agile enough to support campaigns that adapt to live situations. Why is this the case and what can be done to make TV advertising more nimble? This article offers solutions.

Will commercial TV broadcasters be able to ride the wave of the perfect storm?

Despite a three-week extension to the lockdown, we know we’ll eventually be let back out, but what the world might look like (not to mention the impact to the media landscape) when we get there is definitely up for debate. We’ll be seeking the answers to questions like this during The Future of TV Advertising UK two-week digital experience, which is now underway and supported here on Videonet.

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