The next big disruption in video security is underway, fuelled by the power of social media and the emergence of 5G and cloud-based microservices architectures. Where once you had to secure major distribution ‘arteries’, you must now protect every ‘capillary’. Damage to an artery can be fatal but ‘death by a thousand cuts’ will be more painful. This article reviews disruption in content security, its impact on solution vendors and what happens next in the world of CAS, DRM and anti-piracy.
Global platforms with bottomless pockets will quickly penetrate local markets and contribute to an industry-wide transformation that will play out globally against a backdrop of uncertain audience measurement and worries about transparency and ad-fraud. In Europe, amidst the disruption, we will see two clear advertising trends emerge. First, large IPTV operators will adopt programmatic and addressable advertising solutions that are already seen in the U.S. and UK. Second, we will see a growing market for ad-supported OTT video.
Tackling a problem as big as sports piracy needs a holistic solution that starts with anti-piracy services and watermarking technology but also includes legal action and enticing legal alternatives. New legitimate alternatives, using streaming, can offer new pricing and packaging models. Rights owners need intelligence about piracy, and they also need to encourage collaboration from distribution partners, ISPs and cloud infrastructure vendors to prevent illegal redistribution. The Deutsche Fußball Liga provides a good example of joined-up thinking in anti-piracy.
All the video traffic forecasts show that viewers are switching to OTT in large numbers. From the broadcaster and operator perspective, things are starting to get serious, and they need to address known streaming QoE issues. Owning your own CDN has cost benefits and means you can manage an influx of online video and address latency. It may seem like a big step to own rather than rent content delivery capacity, but this can be achieved with proven technology and a very simple operational model.
How can Pay TV operators retain video subscribers when broadband is the only strong card in their hand? How can they prevent a future that paints them as a dumb pipe? In two words: Artificial Intelligence. This article looks at AI applied to three areas: making the delivery process more intelligent, improving the user experience, and minimising non-legitimate consumption. Among other things, it covers the use of AI to proactively, and predictively, replicate and cache content close to users, which can include judging the emotional reaction of viewers.
Would you ever buy an airplane ticket, even at a discounted rate, from an airline that deprioritised safety? Of course, you wouldn’t. The risk isn’t worth it. Same goes for advertising, says Linda Yaccarino, Chairman, Advertising and Partnerships at NBCUniversal. Today, major digital advertising platforms are rife with risk, like privacy issues, data misuse, measurement chaos and brand safety neglect. Yet it is entirely possible to open up advertising to more marketers while still ensuring that a medium is safe for consumers and brands. The premium media industry is proving this – and welcoming entrepreneurs and their disruptor brands, with wide-reaching effects.
Multicast ABR over satellite leverages reliable bandwidth and so removes the need for large player buffers, reducing latency for video streaming. For service providers, it resolves scalability issues, enabling millions of simultaneous viewers to watch a video stream that is only transmitted once. It also means satellite operators can remain competitive by reaching multiscreen devices like smartphones and tablets. Multicast ABR over satellite can also be used to pre-cache advertisements ready for local ad insertion, and to pre-cache VOD.
Here are three ways the TV and video ecosystem will advance throughout 2019. The use of addressable TV advertising will expand across Europe. Inventory monetisation models will blur. And advertisers will demand more premium video inventory as they realise they can achieve more with this than with other forms of digital advertising. Premium video meets the five non-negotiables of advertising: a brand safe environment, complete transparency, an engaging experience, trustworthiness through third-party verification, and high-quality reach. Although it may appear more expensive than other formats, premium video is well worth the investment.
DVB’s annual conference, DVB World, tackles some of the hottest topics in media delivery. Questions this year include whether broadcast infrastructure can be integrated into 5G and if 5G can use broadcast spectrum. Can DVB-I make OTT delivery as friendly and robust as classical broadcasting? The event explores how the rise of open source software is influencing the creation of standards, and the standards development approaches that are fit for purpose in 2019.
While the benefits of IP technology for broadcasters are obvious, its successful use depends on the right infrastructure and how individual network elements are controlled. This article compares centralised star network, spine-leaf and dual star architectures and then the use of automatic routing and SDN for orchestration and control. The author argues that broadcasters should use a true spine-leaf model with SDN routing for control, giving reasons.