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The road to truly converged, cross-screen TV advertising
TVSquared is helping to drive the transformation to holistic cross-screen planning and campaign management, and the launch of its ADvantage XP solution in the...
What are marketers set to gain from tapping into CTV?
Magnite’s UK & Nordics Managing Director, Julie Selman, joins Sam Tidmarsh, Senior Reporter, Videonet, to discuss Magnite’s new piece of research exploring the importance...
The evolution of contextual targeting: now Comscore lets you buy demos or B2B decision...
In this video interview, you will learn how Australian marketers will benefit from the data partnership that Comscore and Samba TV recently agreed –...
Why TiVo’s content targeting solution, Sponsored Discovery, is a classic advertising win-win
TiVo provides metadata for leading consumer services including Spotify and content discovery solutions for Pay TV providers like Foxtel, which uses TiVo voice search....
TV and addressable advertising in a transforming media landscape
Finecast recently published a major piece of research called ‘Thinking Inside the Box’ that looks at TV and addressable TV advertising in a changing...
The key objectives that drove Liberty Global’s Horizon 4 project
In this interview, Mark Giesbers, Managing Director Products at Liberty Global, outlines the key objectives for the Horizon 4 project, which resulted in the...
Delivering a step-change in the cost and capacity of streaming content delivery
Rapidly increasing demand for streaming services, including live streaming, has exposed the need for a step-change in the capacity and costs associated with content...
Getting a next-generation Pay TV experience into every home
Modest or even non-existent hardware budgets, or large legacy STB populations, are no longer a barrier to getting a next-generation operator experience in front...
BeIN Media discusses its fight against the beoutQ pirates, and why it matters to...
BeIN Media Group, the sports and entertainment provider that is now present in 43 countries, is in the frontline in the fight against piracy...
How scalable service protection makes it easier to beat piracy
The proliferation of devices, and use of multiple delivery networks, means the attack surface for pirates targeting Pay TV services has become larger. Here,...
